Theo van Leeuwen

Gunther Kress

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

The Grammar of Visual Design

Reading Images

An Introduction

Communication and Culture

Jeff Bezemer

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

A social semiotic frame

Multimodality, Learning and Communication

In his latest book, Gunther Kress explores how children learn to spell in the context of current concerns about early literacy. Using numerous examples of children's writing and drawing, Kress looks at children as 'makers of meaning' and explores their earliest ventures into writing. Kress covers problems such as dyslexia within today's educational system. Technological aids on spelling and writing such as spell-checkers and the effects of the increasing visualization of communication (computer, TV, film) are also discussed.

From Convention to Creativity

Early Spelling

This second edition of the landmark book "Reading Images" builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated second edition include: new material on moving images and on color, a discussion of how images and their uses have changed through time, websites and web-based images, and ideas on the future of visual communication. "Reading Images'" focus on the structures or "grammar" of visual design: color, perspective, framing and composition, provides the reader with an invaluable "tool-kit" for reading images and makes it a must for anyone interested in communication, the media and the arts.

Christoph Wulf

Staffan Selander

Roger Säljö

This book studies learning as a social enterprise, contextually situated, organized and assessed. It gives a broad theoretic grounding for an understanding of learning which goes beyond a common reductionist approach. The book discusses four related approaches to learning which share a social perspective: social semiotics and multimodality; a design-theoretic approach to learning; a socio-cultural perspective; and a perspective of mimetic learning. Contributing authors consider the theoretical question of how to understand educational systems, learning and social communication as historically situated practices. The chapters in this book analyze key working practices including: analyzing what learning, remembering and cognitive work is like in a practice involving different kinds of expertise; problem-solving and engaging through collaboration; learning and teaching in different formal, semi- and non-formal environments; a design-theoretic approach to learning; social semiotic perspectives on learning; the mimetic and ritual dimension of learning; how social learning can be organized to support students; how learning has been conceptualized in psychology and neighbouring research areas. This book will be of great interest to students and researchers interested in learning and meaning-making, multimodal representations and communication, designs for learning, education and teaching, and social achievement in different formal and non-formal contexts.

Beyond Education as an Individual Enterprise

Learning as Social Practice

First published in 1982, this influential and classic text poses two questions: what is it that a child learns when he or she learns to write? What can we learn about children, society and ourselves, by looking at this process? The book is based on a close analysis of a series of written texts by primary school children and is written for student teachers with little or no knowledge of linguistics. In this new edition, Gunther Kress has made extensive revisions in the light of recent developments in linguistics and in education. The theoretical focus is now a social semiotic one, which allows a fundamental rethinking of issues such as 'preliteracy' and broad social and cultural questions around the making of texts.

Learning to Write

Gunther Kress argues for a radical reappraisal of the phenomenon of literacy, and hence for a profound shift in educational practice. Through close attention to the variety of objects which children constantly produce (drawings, cuttings-out, 'writings' and collages), Kress suggests a set of principles which reveal the underlying coherence of children's actions; actions which allow us to connect them with attempts to make meaning before they acquire language and writing. This book provides fundamental challenges to commonly held assumptions about both language and literacy, thought and action. It places these challenges within the context of speculation about the abilities and dispositions essential for children as young adults, and calls for the radical decentring of language in educational theory and practice.

Gunther Kress

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