Marilyn Ferris Motz

Harold E. Hinds

Angela M. S. Nelson

Since its birth in the 1960s, the study of popular culture has come a long way in defining its object, its purpose, and its place in academe. Emerging along the margins of a scholarly establishment that initially dismissed anything popular as unworthy of serious study-trivial, formulaic, easily digestible, escapist-early practitioners of the discipline stubbornly set about creating the theoretical and methodological framework upon which a deeper understanding could be founded. Through seminal essays that document the maturation of the field as it gradually made headway toward legitimacy, Popular Culture Theory and Methodology provides students of popular culture with both the historical context and the critical apparatus required for further growth. For all its progress, the study of popular culture remains a site of healthy questioning. What exactly is popular culture? How should it be studied? What forces come together in producing, disseminating, and consuming it? Is it always conformist, or has it the power to subvert, refashion, resist, and destabilize the status quo? How does it differ from folk culture, mass culture, commercial culture? Is the line between "high" and "low" merely arbitrary? Do the popular arts have a distinctive aesthetics? This collection offers a wide range of responses to these and similar questions. Edited by Harold E. Hinds, Jr., Marilyn F. Motz, and Angela M. S. Nelson, Popular Culture Theory and Methodology charts some of the key turning points in the "culture wars" and leads us through the central debates in this fast developing discipline. Authors of the more than two dozen studies, several of which are newly published here include John Cawelti, Russel B. Nye, Ray B. Browne, Fred E. H. Schroeder, John Fiske, Lawrence Mintz, David Feldman, Roger Rollin, Harold Schechter, S. Elizabeth Bird, and Harold E. Hinds, Jr. A valuable bibliography completes the volume.

A Basic Introduction

Popular Culture Theory and Methodology

Charles M. Tatum

"For both background and bibliographical information on topics in popular culture in Latin America, this is an excellent resource." Reference Book Review

Handbook of Latin American Popular Culture

This pioneering study presents an overview of the Mexican comic book industry, together with in-depth studies of the best selling Mexican comic books of the 1960s and 1970s. Most of the popular superhero, adventure, humor, romance, political, detective, and Western comic books are described and analyzed in detail, and then discussed in terms of how they reflect both Mexican and United States cultures. The study concludes with a critical discussion of the media imperialism hypothesis' applicability to the Mexican comic book. The comic book is Mexico's most popular print medium, read by all ages and socio-economic groups. Many may be surprised to learn that, in Mexico, Mexican comic books far outsell U.S. comic books in Spanish translation. The Mexican comic book is not a clone of its U.S. model, but rather a hybrid product that mixes U.S. forms and conventions with Mexican content. This work is a major contribution to the understanding of contemporary Mexican culture.

Harold E. Hinds

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