Harsh Pamnani

Manish Pandey

There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India’s leading Creators, covered in this book, will help you carve your niche and build a strong brand.

Booming Digital Stars

There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India’s leading Creators, covered in this book, will help you carve your niche and build a strong brand. Creators Covered Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia,Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi & Niyu, Ujjwal Chaurasia Reviews “...I advise people to learn from these stories and do something innovative and impactful using digital technologies!” - Anand Kumar, Founder, Super 30 “Harsh and Manish display a rare intimacy with their subjects... Their stories demystify the people we meet in newspaper headlines...” - Dr. Sandeep Goyal, MD, Rediffusion “...Harsh and Manish have written a gem on how to build strong personal brands...” - Kartik Hosanagar, Professor, The Wharton School “...Read on to discover the new India that the world will stand up and salute.” - Dr. Radhakrishnan Pillai, Director, Chanakya International Institute of Leadership Studies and Bestselling Author “...There is no one better than Manish, and Harsh, to give us a glimpse of the creators' world.” - Arunabh Kumar, Founder, TVF ◆ Supported by ◆ Viraj Sheth Co-Founder and CEO, Monk-E Rohit Raj Partner, BB Ki Vines Pranav Panpalia Founder, OpraahFx

11 Inspiring Journeys from India's Creator Economy

In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: How were new age admirable brands created from scratch? How did these brands achieve popularity in a highly crowded and competitive market? How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.

Harsh Pamnani

Books

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