Heather E. Harris

Kimberly R. Moffitt

"The FLOTUS Effect" emphasizes the import of agency on the part of Michelle Obama in relation to her politics as evidenced in her positionality and presence as the first African American woman to serve as First Lady of the United States of America. Her occupation of a previously white space and place tended to frame her as an enigma in the American mind and media. Contributors reflect on Mrs. Obama’s eight years in her ceremonial position, and the ways she chose to uniquely embody her role. Hence, the result is a volume that speculates upon her evolving legacy, and the likely “effects” of what it meant to be the first African-American woman to serve in the ceremonial, yet powerful, role of FLOTUS.

Platform, Presence, and Agency

Michelle Obama and the FLOTUS Effect

Considers the impact of neo-racism during the Obama presidency. Neo-race Realities in the Obama Era expands the discourse about Barack Obama’s two terms as president by reflecting upon the impact of neo-racism during his tenure. Continually in conversation with Étienne Balibar’s conceptualization of neo-racism as being racism without race, the contributors examine how identities become the target of neo-racist discriminatory practices and policies in the United States. Individual chapters explore how President Obama’s multiple and intersecting identities beyond the racial binaries of Black and White were perceived, as well as how his presence impacted certain marginalized groups in our society as a result of his administration’s policies. Evidencing the hegemonic complexity of neo-racism in the United States, the contributors illustrate how the mythic post-race society that many wished for on election night in 2008 was deferred, in order to return to the uncomfortable comfort zone of the way America used to be. Heather E. Harris is Professor of Communication at Stevenson University. She is coeditor (with Kimberly R. Moffitt and Catherine R. Squires) of The Obama Effect: Multidisciplinary Renderings of the 2008 Campaign, also published by SUNY Press.

Neo-race Realities in the Obama Era

Catherine R. Squires

Timely, multidisciplinary analysis of Obama’s presidential campaign, its context, and its impact.

Heather E. Harris

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