Sandhya Shukla

Heidi Tinsman

DIVChallenges the disciplinary boundaries and the assumptions underlying the fields of Latin American Studies and American/U.S. Studies, demonstrating that the "Americas" is a concept that transcends geographical place./div

Toward a Transnational Frame

Imagining Our Americas

Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile’s economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities—appliances, clothing, cosmetics—flowing into Chile, and how this new consumerism influenced gender relations, as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack. At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labor in grape production. By the early-twenty-first century, Americans may have been better informed, but they were eating more grapes than ever.

Grapes and Consumption in Cold War Chile and the United States

Buying into the Regime

This rich interdisciplinary collection of essays advocates and models a hemispheric approach to the study of the Americas. Taken together, the essays examine North and South America, the Caribbean, and the Pacific as a broad region transcending both national boundaries and the dichotomy between North and South. In the volume’s substantial introduction, the editors, an anthropologist and a historian, explain the need to move beyond the paradigm of U.S. American Studies and Latin American Studies as two distinct fields. They point out the Cold War origins of area studies, and they note how many of the Americas’ most significant social formations have spanned borders if not continents: diverse and complex indigenous societies, European conquest and colonization, African slavery, Enlightenment-based independence movements, mass immigrations, and neoliberal economies. Scholars of literature, ethnic studies, and regional studies as well as of anthropology and history, the contributors focus on the Americas as a broadly conceived geographic, political, and cultural formation. Among the essays are explorations of the varied histories of African Americans’ presence in Mexican and Chicano communities, the different racial and class meanings that the Colombian musical genre cumbia assumes as it is absorbed across national borders, and the contrasting visions of anticolonial struggle embodied in the writings of two literary giants and national heroes: José Martí of Cuba and José Rizal of the Philippines. One contributor shows how a pidgin-language mixture of Japanese, Hawaiian, and English allowed second-generation Japanese immigrants to critique Hawaii’s plantation labor system as well as Japanese hierarchies of gender, generation, and race. Another examines the troubled history of U.S. gay and lesbian solidarity with the Cuban Revolution. Building on and moving beyond previous scholarship, this collection illuminates the productive intellectual and political lines of inquiry opened by a focus on the Americas. Contributors. Rachel Adams, Victor Bascara, John D. Blanco, Alyosha Goldstein, Héctor Fernández L’Hoeste, Ian Lekus, Caroline F. Levander, Susan Y. Najita, Rebecca Schreiber, Sandhya Shukla, Harilaos Stecopoulos, Michelle Stephens, Heidi Tinsman, Nick Turse, Rob Wilson

Heidi Tinsman

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