Michael Clarke

Helen Ramscar

'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.

Soft Power in a Hard World

Britain's Persuaders

Britain is facing big security challenges in the 2020s. The decade to come will not be as favourable as the two past decades. For a country as 'globalised' as Britain, security challenges cover a wide spectrum - from terrorism, international crime and cyber attack through to the prospects of war in its own continent or even, again, for its own survival. Brexit has entered these equations and turned them into a political tipping point, from which there is no hiding and no turning back. Tipping Point looks at the immediate and long-term security challenges Britain faces - from security and foreign policy to the crisis of liberal democracy - as well as Britain's security capabilities.

Helen Ramscar

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