Wendy Smith

Hirochika Nakamaki

Louella Matsunaga

Tamasin Ramsay

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.

Management and Marketing

Globalizing Asian Religions

In this important book, a leading authority on Japanese religions brings together for the first time in English his extensive work on the subject. The book is important both for what it reveals about Japanese religions, and also because it demonstrates for western readers the distinctive Japanese approaches to the study of the subject and the different Japanese intellectual traditions which inform it. The book includes historical, cultural, regional and social approaches, and explains historical changes and regional differences. It goes on to provide cultural and symbolic analyses of festivals to reveal their full meanings, and examines Japanese religions among Japanese and non-Japanese communities abroad, exploring the key role of religion in defining Japanese ethnic identity outside Japan.

Hirochika Nakamaki

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