Philip Kotler

Hong Cheng

Nancy Lee

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Global Trends and Success Stories

Social Marketing for Public Health

Tieniu Tan

Jian Yang

Xilin Chen

Jie Zhou

Xuelong Li

The two-volume set CCIS 662 and CCIS 663 constitutes the refereed proceedings of the 7th Chinese Conference on Pattern Recognition, CCPR 2016, held in Chengdu, China, in November 2016.The 121 revised papers presented in two volumes were carefully reviewed and selected from 199 submissions. The papers are organized in topical sections on robotics; computer vision; basic theory of pattern recognition; image and video processing; speech and language; emotion recognition.

7th Chinese Conference, CCPR 2016, Chengdu, China, November 5-7, 2016, Proceedings, Part II

Pattern Recognition

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Jaideep Srivastava

P. Krishna Reddy

Tanmoy Chakraborty

Kamal Karlapalem

Naren Ramakrishnan

R. K. Agrawal

The 3-volume set LNAI 12712-12714 constitutes the proceedings of the 25th Pacific-Asia Conference on Advances in Knowledge Discovery and Data Mining, PAKDD 2021, which was held during May 11-14, 2021. The 157 papers included in the proceedings were carefully reviewed and selected from a total of 628 submissions. They were organized in topical sections as follows: Part I: Applications of knowledge discovery and data mining of specialized data; Part II: Classical data mining; data mining theory and principles; recommender systems; and text analytics; Part III: Representation learning and embedding, and learning from data.

25th Pacific-Asia Conference, PAKDD 2021, Virtual Event, May 11–14, 2021, Proceedings, Part I

Advances in Knowledge Discovery and Data Mining

7th Chinese Conference, CCPR 2016, Chengdu, China, November 5-7, 2016, Proceedings, Part I

Kara K. W. Chan

This book examines the social, psychological, legal, and ethical impact â?? perceived or proven â?? that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Impacts and Issues

Advertising and Chinese Society

25th Pacific-Asia Conference, PAKDD 2021, Virtual Event, May 11–14, 2021, Proceedings, Part III

7th Chinese Conference, CCPR 2016, Chengdu, China, November 5-7, 2016, Proceedings

Hong Cheng

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