Michael R. Czinkota

Ilkka A. Ronkainen

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

International Marketing

Suraksha Gupta

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

Ilkka A. Ronkainen

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