James Kalbach

If you want to create products and services that provide real value, you should first identify touchpoints—areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you’ll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams—a class of deliverable also known as experience mapping—using several examples. You’ll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you’ll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.

Aligning for Value

Mapping Experiences

Designing Web navigation

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.

Designing Web Navigation

Rapid Techniques for Mapping Experiences

Um site pode ser atraente e bonito, mas ineficaz se as pessoas não conseguirem encontrar facilmente o que procuram. Este livro trata das principais ferramentas de design de navegação e propõe maneiras de resolver problemas, não importando qual a tecnologia utilizada, nem o tamanho do site.

Otimizando a Experiência do Usuário

Design de Navegação Web

A Complete Guide to Creating Value Through Journeys, Blueprints and Diagrams

"This hands-on video workshop shows you how to design faceted navigation, a powerful system that enables users to narrow their search results with filters. Host Jim Kalbach, Principal UX Designer with Citrix, also shows you how to design facets directly into your navigation, so that users can browse by facets before they even start to search. Faceted navigation improves the discoverability of your content dramatically throughout the entire user experience--but its design is more intricate than many people assume. You'll learn how to deal with many hidden challenges, such as displaying large amounts of metadata, determining where and how you should display filters, and creating simple interactions that average users will understand. Through exercises, examples (good and bad), and a clear, structured framework for understanding individual components, you'll learn how to include facets in your UI design, whether it's for desktop, mobile, or both."--Resource description page.

Faceted Navigation

Designing for Discovery

ユーザーエクスペリエンスマップの作成方法を体系立てて、有益なものを作れるようになるためのノウハウをまとめた一冊。

カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る

マッピングエクスペリエンス

Sekrety sukcesu witryn WWWW jaki sposob u?ytkownicy przegl?daj? witryny WWW?Jak wykorzysta? ro?ne typy mechanizmow nawigacyjnych?W jaki sposob dobra? kolorystyk? i liternictwo elementow nawigacyjnych? Dynamiczny rozwoj internetu i technologii sieciowych sprawi?, ?e korzystanie z sieci sta?o si? rownie powszechne jak ogl?danie telewizji i czytanie gazet. Poprzez witryny WWW zdobywamy niezb?dne informacje, zamawiamy towary, p?acimy rachunki i kontaktujemy si? z przyjacio?mi. Co sprawia, ?e w?rod setek tysi?cy serwisow internetowych posiadaj?cych podobne mo?liwo?ci jedne ciesz? si? popularno?ci? u?ytkownikow, a inne nie? Na pewno na atrakcyjno strony WWW wp?ywa grafika i tre, ale przede wszystkim jej funkcjonalno . Natomiast o wygodzie korzystania ze niej decyduje nawigacja, czyli sposob, w jaki uzyskujemy potrzebne informacje, przechodzimy pomi?dzy stronami i wybieramy interesuj?ce tematy. Wspo?czesne techniki tworzenia witryn WWW - Flash, AJAX i inne - pozwalaj? na kreowanie niezwykle atrakcyjnych interfejsow u?ytkownika, ale kluczem do sukcesu jest w?a?nie odpowiedni projekt struktury nawigacyjnej. Ksi ka "Projektowanie nawigacji strony WWW. Optymalizacja ergonomii witryny " to podr?cznik, ktory u?atwi poznanie i zastosowanie w praktyce zasad projektowania ergonomicznych i efektownych mechanizmow nawigacyjnych na stronach WWW. Czytaj?c go, dowiesz si?, czego oczekuj? u?ytkownicy stron WWW, jakie schematy nawigacji stosuje si? najcz ciej i jak dobra? typ nawigacji do przeznaczenia i tre?ci witryny. Nauczysz si? analizowa? cele witryny, tworzy? prototypy i scenariusze nawigacji, okre?la? ?cie?ki nawigacji i budowa? elementy menu. Przeczytasz tak?e o projektowaniu interfejsow u?ytkownika dla aplikacji sieciowych oraz czeniu mechanizmow nawigacyjnych z wyszukiwawczymi. Podstawowe cele mechanizmow nawigacji w witrynie WWWTeoretyczne modele wyszukiwaniaTypy mechanizmow nawigacyjnychMetody analizy i oceny projektu nawigacjiTworzenie prototypow i ?cie?ek nawigacjiDobor kolorow, czcionek i stylow dla elementow nawigacyjnychMechanizmy wyszukiwawczeZnakowanie tre?ci w portalach spo?eczno?ciowychInterfejsy u?ytkownika w aplikacjach internetowychTworz przejrzyste i wygodne mechanizmy nawigacyjne.

optymalizacja funkcjonalności witryny

Projektowanie nawigacji strony WWW

Mit Mapping-Techniken zu einer erfolgreichen Kundenausrichtung Für alle, die an Planung, Design und Entwicklung von Produkten und Dienstleistungen beteiligt sind wie Designer, Produktmanager, Markenmanager, Marketing-Manager, Unternehmer und Geschäftsinhaber US-Bestseller und Grundlagenwerk zu Mapping-Techniken Starker Praxisbezug durch kommentierte Beispiele, Case Studies und Praxistipps Mapping-Techniken unterstützen Unternehmen dabei, den Status quo, wichtige Zusammenhänge, aber vor allem Sicht und Bedürfnisse ihrer Kund:innen zu verstehen und zu dokumentieren. So entsteht ein teamübergreifendes Verständnis - beispielsweise auch von Multi-Channel-Plattformen oder Produkt-Ökosystemen. James Kalbach vermittelt in diesem Standardwerk die Grundlagen dieser Mapping-Techniken – z.B. welche Aspekte und Dimensionen visualisiert werden können – und beschreibt den Praxiseinsatz von Service Blueprints, Customer Journey Maps, Experience Maps, Mentalen Modellen oder Ökosystem-Modellen.

James Kalbach

Books

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