Monique Reece

Jon L. Pierce

Amit Shah

Eva Hartmann

Siri Terjesen

David S. Bright

Joy Leopold

Jeffrey Muldoon

James S. O'Rourke

Laura M. Leduc

Jason Lambert

Margaret A. White

Donald G. Gardner

Joseph Weiss

K. Praveen Parboteeah

Anastasia H. Cortes

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Principles of Management

Anu Davgun

Holly McDaniel

Meagan Thomas

In order to be permitted to enter the United States retail market, De Beers Ltd. is expected to plead guilty to a lawsuit accusing them of price fixing. While trying to present itself as the conscientious leader of an otherwise sordid, often dangerous diamond business, the company finds itself facing the daunting task of balancing an admission of guilt and the negative media attention it may draw with an unpredictable American diamond consumer.

Polishing Up Its Brand Image for the U.S. Market (B)

De Beers, Ltd

Polishing Up Its Brand Image for the U.S. Market (A)

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.

A Case Analysis Approach

Management Communication

Jason Kellman

Ted Archer

Michael Beal

In the face of declining revenues throughout the airline industry, a struggling economy, and an overcrowded marketplace, David Neeleman decided in early 2000 to launch an entirely new airline. With $130 million in venture funding, JetBlue began daily operations from JFK in New York to Florida, California, Colorado, and Las Vegas. After September 11, 2001, industry analysts were asking whether a discounter who promised first-class service could sustain the brand promise.

Competing for Marketshare in a Turbulent Industry

JetBlue

Sabrina M. Morales

Nora R. Somerville

In the aftermath of the 9/11 attacks, security on the nations commercial airlines becomes a significant issue for the government, carriers, and passengers who fly each day. In response to a request from a U.S. Defense Department contractor, JetBlue turns over detailed information about passengers traveling on the discount carrier, including travel dates, destinations, home addresses and credit card numbers. After initially denying the charge, JetBlue officials later defend their actions. Privacy advocates, homeland security officials, and other commercial airlines wait for public reaction to JetBlues actions and statements.

Balancing Passenger Privacy and Airline Security

Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's students. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection, 2e makes it easy to incorporate case coverage into any business communication course. - Back cover.

The Business Communication Casebook: A Notre Dame Collection

Justin F. Adair

Rory M. Tipton

John P. Marshall

This case will examine the complex challenges of a global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer.

Delays in the Launch of the 787 Dreamliner

The Boeing Company

Andres Carrillo

Daniel Portilla

On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplanes batteries. The Lithium-Ion technology used in the 787 aircraft was a new feature used in commercial aircraft as a solution to save weight. Several prior delays had already affected the introduction of the Dreamliner 787, one of the most revolutionary planes to date. Boeing is faced with high demand, costs, and pressure to respond quickly, while responding to both safety concerns and general industry concerns and loss of revenue.

The Grounding of the 787 Dreamliner

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others. Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.

A Case-Analysis Approach

Jennifer E. Hinckley

Suzanne M. Gall

John G. Buflod

The FutureGen Alliance was formed to develop an environmentally-friendly coal plant as a joint venture with the Department of Energy. As costs rose, the Department of Energy decided to withdraw participation from the FutureGen project. This withdrawal happened quickly and without prior knowledge from the FutureGen Alliance. The DOE also withheld the official "Record of Decision," which would have allowed FutureGen to begin construction. In the end, what message should FutureGen CEO Michael Mudd take back to his consortium of investors?

The Case for Environmentally-friendly Coal

FutureGen

Lorena Maduro

Anca Paunescu

On February 20, 2007, The Childrens Investment Fund sent a letter to the board of Dutch bank ABN AMRO requesting that ABN AMRO explore options to merge, sell, or spin-off some of its assets, or even the whole business. Never before had shareholder activism reached such a scale. As turmoil reigned and speculation began, the largest bidding war in banking history began over one of Europes largest and oldest banks.

Activist Shareholders Among the Hedges (B)

ABN AMRO

Activist Shareholders Among the Hedges (A)

This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features:  The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole.  Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases.  An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication.  Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager. A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.

James S. O'Rourke

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