James W. Cortada

A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

The Rise and Fall and Reinvention of a Global Icon

Provides guidance on understanding the role of information in modern business.

Information and the Modern Corporation

IBM was the world’s leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of IBM’s corporate culture. He provides an inside look at how this culture emerged and evolved over the course of nearly a century, bringing together the perspectives of employees, executives, and customers around the world. Through a series of case studies, Inside IBM explores the practices that built and reinforced organizational culture, including training of managers, employee benefits, company rituals, and the role of humor. It also considers the importance of material culture, such as coffee mugs and lapel pins. Cortada argues that IBM’s corporate culture aligned with its business imperatives for most of its history, allowing it to operate with a variety of stakeholders in mind and not simply prioritize stockholders. He identifies key lessons that managers can learn from IBM’s experience and apply in their own organizations today. This engaging and deeply researched book holds many insights for business historians, executives and managers concerned with stakeholder relations, professionals interested in corporate culture, and IBMers.

Lessons of a Corporate Culture in Action

Inside IBM

Alfred D. Chandler, Jr.

This book makes the startling case that North Americans were getting on the "information highway" as early as the 1700's, and have been using it as a critical building block of their social, economic, and political world ever since. From the beginning North Americans were willing to invest in the infrastructure to make such connectivity possible. This book explores what the deployment of these technologies says about American society. The editors assembled a group of contributors who are experts in their particular fields and worked with them to create a book that is fully integrated and cross-referenced.

How Information Has Shaped the United States from Colonial Times to the Present

A Nation Transformed by Information

The Digital Hand, Volume 2, is a historical survey of how computers and telecommunications have been deployed in over a dozen industries in the financial, telecommunications, media and entertainment sectors over the past half century. It is past of a sweeping three-volume description of how management in some forty industries embraced the computer and changed the American economy. Computers have fundamentally changed the nature of work in America. However it is difficult to grasp the full extent of these changes and their implications for the future of business. To begin the long process of understanding the effects of computing in American business, we need to know the history of how computers were first used, by whom and why. In this, the second volume of The Digital Hand, James W. Cortada combines detailed analysis with narrative history to provide a broad overview of computing's and telecomunications' role in over a dozen industries, ranging from Old Economy sectors like finance and publishing to New Economy sectors like digital photography and video games. He also devotes considerable attention to the rapidly changing media and entertainment industries which are now some of the most technologically advanced in the American economy. Beginning in 1950, when commercial applications of digital technology began to appear, Cortada examines the ways different industries adopted new technologies, as well as the ways their innovative applications influenced other industries and the US economy as a whole. He builds on the surveys presented in the first volume of the series, which examined sixteen manufacturing, process, transportation, wholesale and retail industries. In addition to this account, of computers' impact on industries, Cortada also demonstrates how industries themselves influenced the nature of digital technology. Managers, historians and others interested in the history of modern business will appreciate this historical analysis of digital technology's many roles and future possibilities in an wide array of industries. The Digital Hand provides a detailed picture of what the infrastructure of the Information Age really looks like and how we got there.

Volume II: How Computers Changed the Work of American Financial, Telecommunications, Media, and Entertainment Industries

The Digital Hand

Edward Wakin

The purpose of this book is to remove the shrouds of uncertainty that 9/11/2001 and the media have created, to make sense of the trends and consequences of these times and to suggest ways of understanding and leveraging these times.

Why the U.S. Can be Stronger After September 11

Betting on America

"A history of the role of information in the United States since 1870"--

A History of Information in the United States Since 1870

All the Facts

...looks at computing as business history...from the perspective of the business historian and business manager.

Issues in the History and Management of Computers

Information Technology as Business History

The history of how computers spread to over 20 nations globally in less than six decades, exploring economic, political, social and technological reasons and consequences. It is based on extensive research into primary and secondary sources, and concludes with a discussion of implications for key players in the globalized economy.

The Diffusion of Information Technology Across the U.S., Europe, and Asia

The Digital Flood

The book offers guidance to aspiring historians at every stage and in every walk of life, from practical advice on tackling and organizing projects to recommendations for finding and using resources of all kinds, whether at the local library or historical society or on the world wide web. It is intended to be a serious guide to the best practices for researchers as well as a good read as a collection of research stories. The author includes useful bibliographies, vetted websites, and practical advice on doing research well.

A Guide for Fellow Adventurers

History Hunting

William Aspray

Fake News Nation tells the story of how false information has flooded American public life for over 230 years. The authors show how lies, misrepresentations, and rumors have drawn America into wars, covered up assassinations, influenced national elections, and impacted contentious policy issues such as the effects of smoking and climate change.

James W. Cortada

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