Jana Pelclová

The publication is intended for the professional as well as lay public and presents research data from 2002 - 2012 on physical activity and inactivity of the Czech adult and senior population. The paper also includes an analysis of selected national and international physical activity guidelines. Current research results were linked with a systematic review study and theoretical and methodological background for monitoring physical activity in order to develop an evidence-based recommendations to address current tasks in the area of physical activity promotion in the Czech Republic.

Physical activity in the lifestyle of the adult and senior population in the Czech Republic

Wei-lun Lu

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Jana Pelclová

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