Jane Pavitt

Published to coincide with a major V&A exhibition, brand.new takes a challenging look at consumer culture and the proliferation of brand identities at the beginning of the 21st century. The idea of brand is central to contemporary society. Businesses, personalities, political parties and even nations 're-brand' themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenged by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy? Ranging across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits. Essential reading for students, observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops

Brand.new

Glenn Adamson

Presents the movement as not merely an aesthetic vocabulary, but also as a subversive attitude - a new way of looking at the world.

Style and Subversion, 1970-1990

Postmodernism

David Crowley

Modern life after 1945 seemed to promise both utopia and catastrophe. Both could, it seemed, be achieved at the 'push of a button'. Published to accompany a major V & A exhibition, 'Cold War Modern: Design 1945-1970', this book explores how the politics of the Cold War shaped architecture and design. Reassessing 'classic' designs and introducing many little-known objects.

Jane Pavitt

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