Craig Young

Duncan Light

Reuben Rose-Redwood

Jani Vuolteenaho

In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the policy toolkit of neoliberal urbanism more generally. As a result, the naming of everything from sports arenas to public transit stations has come to be viewed as a sponsorship opportunity, yet such naming rights initiatives have not gone uncontested. This edited collection examines the political economy and cultural politics of urban place naming and considers how the commodification of naming rights is transforming the cultural landscapes of contemporary cities. Drawing upon case studies ranging from the selling of naming rights for sports arenas in European cities and metro stations in Dubai to the role of philanthropic naming in the "Facebookification" of San Francisco’s gentrifying neighborhoods, the contributions to this book draw attention to the diverse ways in which toponymic commodification is reshaping the identities of public places into time-limited, rent-generating commodities and the broader implications of these changes on the production of urban space. The chapters in this book were originally published as a special issue of Urban Geography.

Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism

While place names have long been studied by a few devoted specialists, approaches to them have been traditionally empiricist and uncritical in character. This book brings together recent works that conceptualize the hegemonic and contested practices of geographical naming. The contributors guide the reader into struggles over toponymy in a multitude of national and local contexts across Europe, North America, New Zealand, Asia and Africa. In a ground-breaking and multidisciplinary fashion, this volume illuminates the key role of naming in the colonial silencing of indigenous cultures, canonization of nationalistic ideals into nomenclature of cities and topographic maps, as well as the formation of more or less fluid forms of postcolonial and urban identities.

Jani Vuolteenaho

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