Irena Vrkljan

Jasna Horvat

Pismo u pismu

Josipa Mijoč

Ana Zrnić

Ars Andizetum exemplifies the importance of economics research of the emerging industry as well as the ways in which creative products are diversified across sectors. Using an interdisciplinary approach to research methods, the work provides a definition and framework of creative industry accompanied by the authors’ creative experiments. The work considers the importance of the creative industry as a generator of socio-economic development and promotes the activity of its shareholders. Besides, Ars Andizetum turns reading into a multimedia experience and represents one among the many innovative projects by the Andizet Institute. The Ars Andizetum publication resulted from a four-year activity of Andizet – the Institute for Science and Art Research in the Creative Industry founded with the intention of joining science and art. Research endeavours undertaken in the field of (creative) industry are still undergoing a process of formalisation. The Ars Andizetum publication is a science and art experiment, the results of which have been included in a large number of published scientific and professional papers. Until today, unpublished perspectives have resulted in definitions relevant to the creative industry and for the first time they appear in this digital and open-access publication.

Jasna Horvat

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