Jason Noto

Doug Cunningham

Brooklyn based Morning Breath, Inc. was founded by Doug Cunningham and Jason Noto in 2002. This design studio delivers an informed visual experience that ignites client brands across a wide array of industries from gaming to advertising, and publishing to clothing. With strong backgrounds in skateboarding (THINK Skateboards), graffiti art and music packaging design (Kanye West, Jay Z, Eminem), Morning Breath's approach transcends pop culture and speaks directly to a younger audience known as being particularly disdainful of blatant demographic marketing and sell-outs. The company was nominated for a Grammy Award for best special music packaging in 2004.

The Art and Design of Morning Breath

The Early Bird

A lush, full-color, beautifully designed visual history that brings to life the innovative and creative world of Morning Breath Co. Inc., the Brooklyn-based boutique design studio whose collaborators including top musical artists (from Jay Z to the Foo Fighters) as well as such top brands as Vans and Adidas. In 1996 while working at the in-house design department at Think Skateboards in San Francisco, creatives Doug Cunningham and Jason Noto forged a collaborative style that would transform into a remarkable partnership: an endeavor they called Morning Breath. Working with some of the top music artists and corporations, Morning Breath Co. Inc. has made its aesthetic mark on pop culture, devising Grammy-nominated and award-winning work that has been featured in art shows across the country. Incorporating passé pop culture art elements into fresh, original imagery, this go-to design team for the Foo Fighters has produced an amazing portfolio of artwork for a wide range of clients, including Absolut Vodka, Solomon Snowboards, MTV, Pepsi, Kanye West, Eminem, Jay Z , Slayer, Queens of the Stone Age, Vans, and Adidas. In By the Skin of Our Teeth: The Art and Design of Morning Breath, Cunningham and Noto tell the story of Morning Breath in this collection showcasing their artwork and designs, from music packaging, T-shirts, and posters to fine arts, lifestyle, and products. They also spotlight the artistic influences and roots that have shaped them, including graffiti art, silk screening, computer graphics, collaging, painting, and fine arts. Filled with dozens of full-color images, By the Skin of Our Teeth is an invaluable display of Morning Breath’s provocative, imaginative, and original style—a combination of the dream-like and the quotidian—that has captured the attention of artists, designers, and pop culture lovers everywhere. The list of contributors consists of a wide-range of writers and artists, all of whom help put the creative work of Morning Breath in narrative perspective. Contributors include Bill Adler, Jeremy Fish, Geoff Peveto, Evan Pricco, and Eddie Zammit.

Jason Noto

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