Jean W. Rosenthal

Reed Hastings often told the story of his inspiration for Netflix: a $40 late fee from Blockbuster. He said, 'It was all my fault. I didn't want to tell my wife about it. And I said to myself, 'I'm going to compromise the integrity of my marriage over a late fee?' Still chagrinned over the late fee, Hastings, a dot-com multimillionaire, formed Netflix, a company that would rent DVDs through the mail for a monthly subscription price, with no postage charges or late fees. Hastings's model for Netflix seemed simple enough. Netflix subscribers would create a wish list of DVDs on the company's website, and Netflix would send a new title from the list when the previous rental was returned. This case study examines this topic.

Will Its Operations Model be a Short Subject Or a Long-run Feature?

Netflix

Jaan Elias

Ravi Dhar

In 1989, George Green took over as the first head of Hearst Magazines International (HMI), a division founded to spearhead the Hearst publishing empire's forays outside the United States. Green started with a slim list of international titles, but under his direction HMI had expanded to 156 editions in 36 languages, distributed in over 100 countries. This study explains how Green achieved such success.

Jean W. Rosenthal

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