Jeffrey L. Cruikshank

Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and missteps

The Apple Way

William J Poorvu

Describes the opportunities and risks of commercial and residential real-estate investment, offering advice on finding the right property, financing, development, and sale

The Intelligent Guide To Decisionmaking And Investment

The Real Estate Game

the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century

The man who sold America

Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles Includes lessons learned the hard way by revealing the company’s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others

Mihnea C. Moldoveanu

Howard H. Stevenson

Jeffrey Cruikshank

Explains how to refine predictive skills, make decisions, measure risk, understand conflict, and improve human interactions

The Power of Predictability in Creating Your Future

Do Lunch Or be Lunch

Bob Reiss

Through every step in his process, Reiss emphasizes how risk can be anticipated, managed, and significantly reduced.

Practical Prescriptions for Starting and Growing Your Business

Low Risk, High Reward

William G. Pagonis

A United States general describes his command of the deployment of U.S. troops and supplies to the Persian Gulf in the war with Iraq and recommends his methods of leadership and resource management for use in the business world.

Lessons in Leadership and Logistics from the Gulf War

Moving Mountains

Lawrence E. Susskind

Every day in communities across America hundreds of committees, boards, church groups, and social clubs hold meetings where they spend their time engaged in shouting matches and acrimonious debate. Whether they are aware of it or not, the procedures that most such groups rely on to reach decisions were first laid out as Roberts Rules more than 150 years ago by an officer in the U.S. Armys Corps of Engineers. Its arcane rituals of parliamentary procedure and majority rule usually produce a victorious majority and a very dissatisfied minority that expects to raise its concerns, again, at the next possible meeting. Breaking Roberts Rules clearly spells out how any group can work together effectively. After briefly explaining the problems created by Roberts Rules, the guide outlines the five key steps toward consensus building, and addresses the specific problems that often get in the way of a groups progress. Appendices include a basic one page Handy Guide that can be distributed at meetings and a case study demonstrating how the ideas presented in the book can also be applied in a corporate context. Written in a non-technical and engaging style, and containing clear ideas and instructions that anyone can understand and use, this one-of-a-kind guide will prove an essential tool for any group desperate to find ways of making their meetings more effective. In addition, neighborhood associations, ad hoc committees, social clubs, and other informal groups lacking a clear hierarchy will find solid advice on how to move forward without resorting to majority rules or bickering over who will take leadership positions. Bound to become a classic, Breaking Roberts Rules will change the way you hold meetings forever, paving the way for efficiency, efficacy, and peaceful decision making.

Jeffrey L. Cruikshank

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