Jennifer Evans Cario

"Social media is a fundamental aspect in marketing your brick and mortar business. Sites like Facebook, Pintrest, and Twitter, when used effectively to market your business, will drive customers into your store and provide necessary publicity. In this workshop, Social Media expert Jennifer Evans Cairo offers instrumental advice on how to merge your online and offline environment to expand your client base and increase exposure. She'll discuss creative ways to reward customer loyalty, how to promote your product using Pintrest, Polyvore, Facebook, and YouTube, how to use discounts and contests on Facebook and how to partner with other brick and mortar stores."--Resource description page.

Social Media for the Brick and Mortar Store

Evans

Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more.Learn how craft, implement, measure, and optimize a successful Pinterest marketing planExplore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the resultsReview case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns "Pinterest Marketing: An Hour a Day" gives you the know-how and the confidence to market your business on today's hottest social media platform.

An Hour a Day

Pinterest Marketing

Develop and implement a Pinterest marketing strategy withthis step-by-step guide Pinterest is the fastest-growing social media platform, withmore than 80 percent of its users women between the ages of 25 and54. Learn to reach this desirable market by following the advice inthis step-by-step, task-based guide! It explains Pinterest's uniqueappeal and fundamentals, then shows how to develop a strategicmarketing plan, set up an account, curate winning content, findfollowers, and track and monitor Pinterest traffic. The popular AnHour a Day format uses a detailed how-to approach with casestudies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successfulPinterest marketing plan Explore the factors behind Pinterest's appeal and learn how todevelop a plan based on your business's core goals, then implementit and monitor the results Review case studies and interviews with successful Pinterestmarketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-howand the confidence to market your business on today's hottestsocial media platform.

Jennifer Evans Cario

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