David Newhardt

Randy Leffingwell

Colin Comer

Darwin Holmstrom

Joe Oldham

Jim Wangers

The birth of the muscle car, mid-sized cars with big engines making big horsepower, marked not only a revolution in performanceâ€”but also a revolution in marketing. For the first time ever, car manufacturers tailored their product to a youth audience. The genre thrived in the 60s and early 70s and was reborn in the 21st century. The All-American Muscle Car celebrates the fifty-year history of the breed through stunning modern and archival photography, and brilliant essays from todayâ€™s top muscle-car writers. Organized by themes, its chapters cover the introduction and early years of muscle; the cultural trends that made muscle cars so wildly popular; the pop culture that surrounded the cars in music, film, and television; and racing, both legal and illegal. Great rivalries are detailedâ€”Camaro versus Mustang versus Firebird versus Challenger versus â€˜Cuda, GTO versus Road Runner versus Super Bee versus Chevelle SS versus Buick Gran Sport versus Oldsmobile 4-4-2, and the like. The book also explores the illogical extremes at the end of the classic era, the Plymouth Superbirds, GTOJudges, LS6 Chevelles, Hemi â€˜Cudas, W-30 Oldsmobiles, Ram Air IV Pontiacs, Stage I GSX Buicks, and 440/6 Road Runners; the dark years and the death of performance; the rebirth of the muscle car; and the modern interpretations of the breed including the new Camaro, Mustang, and Challenger.

The Birth, Death and Resurrection of Detroit's Greatest Performance Cars

The All-American Muscle Car

Paul Zazarine

"Any car maker's greatest asset is their perceived image in the marketplace." Wangers knows what he is talking about, for he was part of the most successful brand marketing campaign to ever come out of Detroit. At a time when such automotive legends as "Bunkie" Knudsen, Pete Estes, and John DeLorean held sway in the Motor City, Jim Wangers created and defined the American musclecar image, devising savvy brand marketing strategies to promote the car that started it all and became a cultural icon: the Pontiac GTO.

When Horsepower and Passion Ruled Detroit

Glory Days

Jim Wangers

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