Stephen Page

Joanne Connell

Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.

A Modern Synthesis

Tourism

STEPHEN J. CONNELL PAGE (JOANNE.)

This significant volume is the first to use primary research evidence to examine tourism, ageing, and the implications of an ageing population for the visitor economy. Adopting a multidisciplinary approach, this book offers insights into the new opportunities, threats and challenges that this growing ageing tourism markets poses. The ageing population has created a demographic time-bomb with a population structure that is skewed towards a growing proportion of older people. When this is combined with the impact of health conditions, such as dementia, the future shape of visitor demand and tourism behaviour is likely to change and face many new challenges, albeit at different rates in time and space. Chapters include cutting-edge insights into future issues, and interviews used to illustrate and explain issues affecting ageing and tourism, creating a much-needed synthesis of the ageing-tourism nexus to demonstrate intellectual leadership around this theme. This will be of great interest to all upper-level students, academics and researchers in the fields of tourism, hospitality, leisure studies, and health and social care.

Joanne Connell

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