Carolina Machado

Joao Paulo Davim

This book contributes to a better understanding of the impacts that artificial intelligence (AI) has on organizations and how they reinforce opportunities while simultaneously overcoming the underlying risks. The importance of artificial intelligence in business innovation lies in AI's ability to drive efficient automation, provide strategic insights through advanced data analysis and catalyse the development of personalized products and services, resulting in more effective operations and agile responses to market demands. This book will be read by academics, researchers, managers, engineers, practitioners, and other professionals in different sectors of business and management.

Joao Paulo Davim

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