Robert Kelly

Bill Burr

Joe DeRosa

A humorous guide to cheating by three comedians counsels readers on how to practice infidelity without getting caught, delivering satirical manifestos on everything, from keeping ahead of one's spouse to eliminating evidence.

A Man's Guide to Infidelity

Cheat

Increase your business's sales while cementing a satisfied customer base with author Joe DeRosa's invaluable new manual, The Customer Mindset. From the moment they decide they have a need for a product to the ping of the cash register when the sale has been made, all buyers navigate a certain minefield of desires, questions, and hesitations. Tap into that mentality by learning how to truly understand your buyers as people-their true motivations, their hopes, and their needs. While not always an easy process, it is one that gets results...and turns a one-time buyer into a lifelong customer. Using easy-to-understand language and plenty of illustrative examples, DeRosa lays out what is needed to increase your revenue growth at an incredible rate-namely, collaboration, product and service enhancements, and marketing and sales improvements. But he also makes sure to tackle the numerous obstacles that often prevent business leaders from achieving their maximum potential, including denial of the need for improvement, a shortage of trust, and the lack of courage. Once you master the art of understanding the buying mentality, the science of selling becomes much easier-and more lucrative.

Thinking Like Your Customer to Create Remarkable Results

The Customer Mindset

MONOGAMY HAS MET ITS MATCH When it comes to scoring on the side, this book is your best friend. Comedians Bill Burr, Joe DeRosa, and Robert Kelly have experienced the rich pleasures and unspeakable risks of romantic infidelity, and survived to tell their tales. Now, they impart all the wisdom, advice, and humor they picked up along the way, including how to: * Wipe away your shame and guilt—and get smart before you get hard * Conduct your filth with the right chick, in the right place, at the right time * Take an hour to shower and scour—and fight your worst enemy: glitter * Explain a strange scrunchy, hair extension, or pair of earrings to your girl * Navigate strip clubs, massage parlors, and women of the night Lie like a woman—and call it quits without getting caught Featuring ten true stories from men who’ve lived the life and a link to watch Burr, DeRosa, and Kelly’s hilarious short film of the same name, Cheat is a wickedly smart field guide to philandering that will revolutionize your game.

Joe DeRosa

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