Joe Weinman

"The ultimate guide to assessing and exploiting the customer value and revenue potential of the CloudA new business model is sweeping the world--the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value--whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it--and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why.  Quantifies how customers, users, and cloud providers can collaborate to create win-wins  Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation  Explains the  probable evolution of cloud businesses and ecosystemsDemolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance  Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics shows how the business model of the Cloud offers insights to executives, practitioners, and strategists in virtually any industry--not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields"--

the business value of cloud computing

Cloudonomics

The ultimate guide to assessing and exploiting the customervalue and revenue potential of the Cloud A new business model is sweeping the world—the Cloud. And,as with any new technology, there is a great deal of fear,uncertainty, and doubt surrounding cloud computing.Cloudonomics radically upends the conventional wisdom,clearly explains the underlying principles and illustrates throughunderstandable examples how Cloud computing can create compellingvalue—whether you are a customer, a provider, a strategist,or an investor. Cloudonomics covers everything you need toconsider for the delivery of business solutions, opportunities, andcustomer satisfaction through the Cloud, so you can understandit—and put it to work for your business. Cloudonomicsalso delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers cancollaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategyand guide implementation Explains the probable evolution of cloud businesses andecosystems Demolishes the conventional wisdom on cloud usage, IT spend,community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here tostay. Cloudonomics provides deep insights into the businessvalue of the Cloud for executives, practitioners, and strategistsin virtually any industry—not just technology executives butalso those in the marketing, operations, economics, venturecapital, and financial fields.

The Business Value of Cloud Computing

Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon and Netflix as well as established firms such as GE, Nike, and UPS. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines represent the extension and evolution of the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now encompass information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, as well as to generate new revenue Product leadership must be extended to solution leadership—smart digital products ranging from wind turbines to wearables connected to each other, cloud services, social networks, and partner ecosystems Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositionsto win in competitive markets in today's digital era.

Attaining Market Leadership via the Cloud, Big Data, Mobility, Social Media, and the Internet of Everything

Digital Disciplines

Yang Yang

Jianwei Huang

Tao Zhang

THE ONE-STOP RESOURCE FOR ANY INDIVIDUAL OR ORGANIZATION CONSIDERING FOG COMPUTING Fog and Fogonomics is a comprehensive and technology-centric resource that highlights the system model, architectures, building blocks, and IEEE standards for fog computing platforms and solutions. The "fog" is defined as the multiple interconnected layers of computing along the continuum from cloud to endpoints such as user devices and things including racks or microcells in server closets, residential gateways, factory control systems, and more. The authors—noted experts on the topic—review business models and metrics that allow for the economic assessment of fog-based information communication technology (ICT) resources, especially mobile resources. The book contains a wide range of templates and formulas for calculating quality-of-service values. Comprehensive in scope, it covers topics including fog computing technologies and reference architecture, fog-related standards and markets, fog-enabled applications and services, fog economics (fogonomics), and strategy. This important resource: Offers a comprehensive text on fog computing Discusses pricing, service level agreements, service delivery, and consumption of fog computing Examines how fog has the potential to change the information and communication technology industry in the next decade Describes how fog enables new business models, strategies, and competitive differentiation, as with ecosystems of connected and smart digital products and services Includes case studies featuring integration of fog computing, communication, and networking systems Written for product and systems engineers and designers, as well as for faculty and students, Fog and Fogonomics is an essential book that explores the technological and economic issues associated with fog computing.

Challenges and Practices of Fog Computing, Communication, Networking, Strategy, and Economics

Fog and Fogonomics

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

Joe Weinman

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