Michael Kelly

Philip Shapira

Scott Andrew Shane

Akihiro Yoshikawa

Annie H. Liu

Brian Woodall

Cheol S. Eun

David Methé

Douglas J. Puffert

E. Prater

Eric C. Chang

John Peter Stern

John R. McIntyre

John Sullivan Wilson

Koji Tanabe

Milind Shrikhande

Stanley I. Warshaw

Thomas H. Noe

Valentine Long

Strategical, Psychological, and Cross-cultural Aspects of Branding

Factors Affecting International Brand Equity and Brand Image

Ilan Alon

Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. This book is a comprehensive examination of business and management education, pedagogical models, and curricula innovations in institutions.

A Handbook

Business and Management Education in Transitioning and Developing Countries

Francesca Spigarelli

This volume describes the most salient changes faced by key Chinese industry sectors as defining components of global and domestic macroeconomic performance. Set within the context of the Global China 2049 initiative, which aims to transform the country into a fully advanced and developed nation, chapters focus specifically on industrial policies that are considered to be one of the main determinants of Chinese growth. Covering sectors such as healthcare, aerospace, microprocessors and other data driven industries, chapters highlight the pitfalls and anticipated successes of Chinese firms operating in the global competitive market. Importantly, the book fosters debate on how Chinese industries will achieve competitive growth in the post-pandemic era. Ultimately the book discusses the likelihood of China achieving a leading position in terms of processes and innovation and suggests a road to future research on China’s industrial trajectory. Francesca Spigarelli is Associate Professor of Applied Economics, at the University of Macerata and Director of the China Center. She is Vice Rector for Entrepreneurship and Technological Transfer and for European research policy and is member of the board of Chinese Globalization Association (www.chinagoesglobal.org). John McIntyre has been Director of the Georgia Tech Center for International Business Education and Research (CIBER), a national center of excellence, since 1993 and a full Professor of International Business Management and International Relations with joint appointments in the College of Management and the Sam Nunn School of International Affairs of the Georgia Institute of Technology, Atlanta, Georgia.

Industrial Transition in the Post-Pandemic Era

The New Chinese Dream

John R. McIntyre

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