Russell W. Belk

Diane Martin

John Schouten

Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

Consumer Culture Theory

Maria Medvedeva

In the Russian Federation market of packaged convenience foods is currently under steady positive development. At the same time market of convenience foods that does not require any cooling is heavily underdeveloped and there are plenty opportunities for business development. However, Russian customers have specific food consumption culture and it is unclear whether new, innovative types of food product will be in a high demand. The goal of the Thesis is to reveal hidden threats and opportunities and peculiar food cultural habits of inhabitants of St. Petersburg that can arise in front of a company that plans to enter market of St. Petersburg with innovative packaged convenience food product.

Packaged Convenience Foods in St. Petersburg

Russian Food Culture and Market Opportunity

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

John Schouten

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