Barry Libert

Jon Spector

This is the eBook version of the printed book. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Discover today’s crowdsourcing best practices—and avoid the dangers! Wikinomic communities can often perform real-world tasks faster, better, and cheaper than individuals. But building a successful community isn’t simple: The price of great rewards is great risk. A seemingly minor mistake can snowball into a fatal disaster with lightning speed. Use these guidelines to avoid the pitfalls of crowdsourcing….

9 Rules for Successful Crowdsourcing

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Use crowdsourcing to create marketable new products and content--and blow away your traditional competitors! When communities help manufacture companies’ products or content, the advantages over traditional business models are huge. At iStock, for instance, contributors create the product and deliver it in market-ready format. With little inventory expense or traditional overhead, the company can price the product far below old-model competitors. Here are more examples of crowdsourcing at work....

Crowdsourcing New Businesses

We Are Smarter Than Me

Don Tapscott

Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

Jon Spector

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