Jonathan Beaverstock

Frank McDonald

Gary Cook

Jennifer Johns

Naresh Pandit

The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.

The Routledge Companion to the Geography of International Business

Michael J. Bradshaw

Peter W. Daniels

Andrew Leyshon

What is the 'new economy'? Where is it? How does it differ from the 'old economy'? How does the 'new economy' relate to issues such as the nature of work, social inclusion and exclusion? Geographies of the New Economy explores the meaning of the 'new economy' at the global scale from the perspective of advanced post-socialist and emerging economies. Drawing on evidence from regions around the world, the book debates the efficacy of the widely used concept of the ‘new economy’ and examines its socio-spatial consequences. This book is important reading for policy-makers, academics and students of geography, sociology, urban studies, economics, planning and policy studies.

Critical Reflections

Geographies of the New Economy

James R. Faulconbridge

Corinne Nativel

Peter Taylor

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

Agencies, Cities and Spaces of Creativity

The Globalization of Advertising

Jonathan Beaverstock

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