Margaret Hartwell

Joshua C. Chen

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

A Toolkit for Creatives and Strategists

Archetypes in Branding

David Krieger

Cultural Writing. Art. Design. This collection, developed by the creative team at Chen Design Associates, proposes 100 practical suggestions for realizing peace based on Dr. Krieger's list, 100 Ideas for a More Peaceful World. The juxtaposition of text with 200 pages of full-color illustrations and photographic imagery creates a visually rich, conceptually layered volume that will challenge readers to rethink previous perceptions and reexamine their roles as members of an extended community. Both simple and complex, PEACE: 100 IDEAS provides manageable solutions that engender hope, illuminate potential, and aspire to lay the groundwork, one idea at a time, for a reconciled world.

Joshua C. Chen

Books

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