Josipa Mijoč

Ivana Jobst

After three successful research studies and three scientific books, the EU-China International Literary Festival international project team focused on testing and applying the international festival research methodology. Based on previous research studies, reports and scientific books, the authors had sufficient knowledge of the methodological guidelines for conducting demanding multilingual and cross-cultural research. The research and methodological definition of the scientific book is the EU-China literary festival conceived as the interaction of European and Chinese authors with Chinese audiences and the promotion of European culture in Chinese cities. This book focuses on the analysis of the 4th EU-China International Literary Festival organised by the Delegation of the European Union to China. The goal of the Festival is to bring distant cultures closer by virtue of literature as a medium, and the Festival has been held twice a year in China since 2017. The audience could attend Festival events either at the venue (n = 6,914) or online (n = 377,098). The number of online attendees far exceeded the number of visitors who attended live events, which strongly popularised EU-China cooperation, cross-cultural differences, new media monitoring literary events, literature itself and the authors. The research methodology was used to measure the views of three groups of stakeholders in the EU-China International Literary Festival (n = 70), i.e. 1. Festival visitors, 2. European authors (international participants), and 3. Chinese authors (national participants). By analysing the views of the three groups of respondents, the book analyses the measure of both the success of the EU-China International Literary Festival and the level of satisfaction with the Festival. Comparison and identification of similarities and differences among the three groups of respondents is one of the research goals. Based on a large number of media releases and live streamings, the Festival can be seen as a highly successful promotional product where the culture of the European Union was presented to the Chinese visitors. In addition to the research methodology, the scientific book also provides the design of research procedures applied in multilingual research by international research teams. An enviable longitudinal series of data collected from the three groups of stakeholders was created by the fourth measurement of Festival success. The tested international festival research methodology can be used by future researchers of festival phenomena for developing an instrument for gathering the views of festival participants (authors, visitors and organisers) of literary and all other related festivals. The efforts of this research study are ultimately aimed at a systematic increase in the quality of festivals, ensuring continued funding, and laying the groundwork for related festivals funded by the EU Delegation to China.

4th EU-China International Literary Festival

Research Study on Festival and Events

Ana Zrnić

Irena Mikulić

Sanja Vuković 

Danijela Klobučar 

Ana Rimac Ciković

Ivana Jobst 

Knjiga Kreativna industrija grada Osijeka nastala je kao rezultat projektnih aktivnosti Mladi u kulturi (skraćeno MUK), projekta koji je odobren u sklopu programa ERASMUS+. Provedba projekta započela je 2019. godine te su projektne aktivnosti zbog početka prijetnje bolesti COVID-19 zahtijevale inovirani pristup u provođenju aktivnosti primjenom hibridnih modela. Dokaz primjene suvremenih, digitalnih i inoviranih metoda provedbe aktivnosti pronalazi se u uvrštavanju projekta kao primjera dobre prakse za projekte kategorije ERASMUS+. Jedan od izazova projektnih partnera ogledao se u uključivanju mladih u rasprave, a potom i njihovu poticanju na sudjelovanje u dijalogu jer izravna komunikacija među različitim dionicima smanjuje predrasude o nedodirljivosti i nedostupnosti i sektorskih stručnjaka i ustanova koje kreiraju kulturne i kreativne sadržaje grada. Knjiga se temelji na iznesenim promišljanjima kroz sektorske rasprave u dijalogu stručnjaka iz područja kreativne industrije, mladih grada Osijeka te donositelja odluka u gradu Osijeku. Sektorske rasprave označavale su prvi susret triju spomenutih dionika usko povezanih s analiziranim sektorom kreativne industrije. Provedeno je 12 sektorskih rasprava koje tematski označavaju 12 sektora kreativne industrije. Sektorske rasprave otpočele su raspravom o definicijama sektora, analizom stanja u sektoru grada Osijeka te Republici Hrvatskoj, a nastavljene su međusobnim dijalogom. Nakon svake rasprave uslijedilo je istraživanje te se analiziraju tri istraživačke studije provedene u sklopu 36 mikroistraživanja. Na temelju rasprava i rezultata istraživanja projektni partneri saželi su 205 preporuka usmjerenih na suradnju unutar i između svakog od 12 sektora kreativne industrije. Preporuke projekta MUK dane su i za nadvladavanje nedostatka suradničkih prostora, stvaranje prilika za umrežavanje kreativaca, mentorski rad, projektno savjetovanje, informiranje i poboljšanje komunikacije. Preporuke za svaki sektor potom su evaluirane i pripremljene za zaključnu aktivnost − Konferenciju o strateškim odrednicama kreativne industrije grada Osijeka. U konačnici, zaključci projekta MUK poslani su sudionicima projekta kao ključne smjernice za izgradnju suvremene strategije razvoja kulture grada Osijeka temeljene na svih 12 sektora kreativne industrije. Sve preporuke nalaze se navedene u knjizi prema sektorima kreativne industrije. Analiza svakog sektora kreativne industrije nalazi se u trećem dijelu knjige prikazana u 12 potpoglavlja, a podatci su analizirani deskriptivnim statističkim metodama. Unatoč metodološki usklađenim studijama podatci prikazani u studiji indikativni su te je preporuka u strateške dokumente grada Osijeka uključiti stajališta građana, zasebnu istraživačku studiju usmjerenu mladima, ali i svim poslovnim dionicima svakog od 12 sektora kreativne industrije. Iako se knjiga objavljuje za vrijeme trajanje pandemije bolesti COVID-19, koja je promijenila do sada objavljene strateške planove i poslovanje u kreativnoj industriji, upravo kreativci su oni koji su nositelji inovacija i promjena te svojim umjetničkim i poslovnim određenjem trenutačno odgovaraju zahtjevima društva, publike i potrošača. Dio istraživanja i rasprava vođen je u pretpandemijsko vrijeme, a dio u prva tri mjeseca trajanja pandemije, kada se nisu mogli ni naslutiti razmjeri i trajanje prijetnje. Ipak, vrijeme krize dodatno je naglasilo važnost učenja, istraživanja i analiziranja, a iznesene preporuke i promišljanja mogu doprinijeti u stvaranju strateških dokumenata kojima je cilj razvoj grada i industrije koja prožima sve socijalne, poslovne i gospodarske aktivnosti. Autorice sugeriraju čitanje knjige u više smjerova jer čitateljima donose analizu i pojedinih sektora kreativne industrije i njihovu višestruku usporedbu.

Kreativna industrija grada Osijeka

Jasna Horvat

Ars Andizetum exemplifies the importance of economics research of the emerging industry as well as the ways in which creative products are diversified across sectors. Using an interdisciplinary approach to research methods, the work provides a definition and framework of creative industry accompanied by the authors’ creative experiments. The work considers the importance of the creative industry as a generator of socio-economic development and promotes the activity of its shareholders. Besides, Ars Andizetum turns reading into a multimedia experience and represents one among the many innovative projects by the Andizet Institute. The Ars Andizetum publication resulted from a four-year activity of Andizet – the Institute for Science and Art Research in the Creative Industry founded with the intention of joining science and art. Research endeavours undertaken in the field of (creative) industry are still undergoing a process of formalisation. The Ars Andizetum publication is a science and art experiment, the results of which have been included in a large number of published scientific and professional papers. Until today, unpublished perspectives have resulted in definitions relevant to the creative industry and for the first time they appear in this digital and open-access publication.

ars Andizetum

Treasury of projects supporting the creative industry by the Andizet Institute

Josipa Mijoč

Books

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