Olivia Fox Cabane

Judah Pollack

Authors present different ways of fostering innovative thinking.

The Art and Practice of Breakthrough Thinking

The Net and the Butterfly

Ori Brafman

Following the booming popularity of titles such as Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. In The Chaos Imperative, Brafman shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making. Brafman's approach is a groundbreaking new way of managing company policy and making astute, inventive choices, and can be applied to any type of organization, be they small or infinitely powerful. In our economy's current state of flux, it is crucial that we take risks, think organically and allow a little freedom for improvement to take place, and The Chaos Imperative shows us how to do this with vigour, and in an accessible, practical manner.

How Chance and Disruption Increase Innovation, Effectiveness, and Success

The Chaos Imperative

The co-author of the best-selling The Starfish and the Spider outlines professional strategies that reveal how efficient organizations from Fortune 500 companies to the U.S. Army are benefitting from small allowances of unstructured space and disruption in their planning and decision-making processes.

In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights. The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck? Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights. Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as: · Imagine an alternate universe where gravity doesn’t exist, and the social and legal rules that govern it. · Map Disney’s Pocahontas story onto James Cameron’s Avatar. · Rid yourself of imposter syndrome through mental exercises. · Literally change your perspective by climbing a tree. · Stimulate your butterfly mode by watching a foreign film without subtitles. By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.

Judah Pollack

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