Emily Ross

Choon Key Chekar

Julia Swallow

Sarah Cunningham-Burley

Anne Kerr

This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. What does it mean to personalise cancer medicine? Drawing on an ethnographic study with cancer patients, carers and practitioners in the UK, this book traces their efforts to access and interpret novel genomic tests, information and treatments as they craft personal and collective futures. Exploring multiple experiences of new diagnostic tests, research programmes and trials, advocacy and experimental therapies, the authors chart the different kinds of care and work involved in efforts to personalise cancer medicine, as well as the ways in which benefits and opportunities are unevenly realised and distributed. Comparing these experiences with policy and professional accounts of the ‘big’ future of personalised healthcare, the authors show how hope and care are multi-faceted, contingent and, at times, frustrated in the everyday complexities of living and working with cancer.

Future crafting in the genomic era

Personalised cancer medicine

Kinga Földváry

Tineke Broer

The book focuses on the interpretation of Shakespeare film adaptations in commercial film genres, from the classical Hollywood era to contemporary blockbuster cinema. Its genre-based analyses revisit old favourites and rediscover long-forgotten treasures of film history, taking adaptation studies in a new direction.

Shakespeare in Genre Film

Cowboy Hamlets and Zombie Romeos

Julia Swallow

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