Julie Cottineau

Mindy Gibbins-Klein

Diana Watson

Carla Johnston

Pegine Echevarria

Ulrike Aichhorn

Barbara Baron

Patricia Baxter

Jessica Devenish

Dianne Devitt

Jennifer Einolf

Donna Hanson

Sydne Jacques

Shanna Kabatznick

Cindy Tschosik

Jill Whipple

Bonnie Wims

Catherine Woodhouse

LEADERSHIP IS A CALLINGThe world needs women who say "YES!" and lead. Is this you?Gain actionable insights from diverse women worldwide who share their wisdom and advice for your multifaceted life.THE THOUGHT-LEADING AUTHORS: Ulrike Aichhorn, MAS, MTD, CSP Barbara Baron, MS, RDN, CDN, FAND Dr. Patricia (Pat) BaxterJulie CottineauJessica DevenishDianne DevittPegine Echevarria, MSW, HoF, CVP Jennifer Einolf, PCC, NCC, DTM Mindy Gibbins-Klein, MBA, CVPDonna Hanson, CSP Sydne Jacques, PE, CSP Dr. Carla Johnston Shanna Kabatznick Cindy TschosikDiana Watson, MA, MS, DTM Jill WhippleDr. Bonnie Wims Catherine Woodhouse, MDwww.PowerWomenWorldwide.com

Success Strategies for Women

Called to Lead

Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.

How Fresh Perspectives Build Breakthrough Brands

TWIST

Julie Cottineau

Books

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