K. Moti Gokulsing

At least one third of India's billion inhabitants regularly watch Indian soap operas, which have displaced popular cinema as the prime entertainment genre. And in the Indian diaspora on every Continent, Indian soap operas are a feature of life -- a source of pleasure, discussion and shared identity. This book characterizes the forms of these soap operas and relates how they have evolved. It explores how they have contributed to shaping the identity of modern India. Initially developed by the national telecast service, Doordoshan, specifically to convey messages about women's role, contraception and other family issues. Doordoshan also engaged viewers with serializations of the two great epics, the Ramayana and the Mahabarata. But with the onset of cable TV, soap operas became primarily entertainment driven and progressively more sensational. The book traces the impact of these different strands of soap operas and considers their impact on India's dominant concerns: the search for national unity, identity, the changing role of women, and the ideology of consumerism. "Soft Soaping India" is the first book to study Indian televised soap operas in all its forms and will be essential reading for students of the media and sociologists interested in India and its diaspora. It will also be relevant to Women's Studies.

The World of Indian Televised Soap Operas

Soft-soaping India

Presenting India's rich popular cultural traditions, this book includes chapters, which provide insights into various aspects of the social, cultural, economic and political diversity of a globalised India.

Popular Culture in a Globalised India

Wimal Dissanayake

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources. This book explores India’s rich popular culture. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. Structured thematically and drawing on a broad range of academic disciplines, the book deals with critical issues including: - Film, television and TV soaps - Folk theatre, Mahabharata-Ramayana ,myths, performance, ideology and religious nationalism - Music, dance and fashion - Comics, cartoons, photographs, posters and advertising - Cyberculture and the software industry - Indian feminisms - Sports and tourism - Food culture Offering comprehensive coverage of the emerging discipline of popular culture in India, this book is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.

India is the largest film producing country in the world and its output has a global reach. After years of marginalisation by academics in the Western world, Indian cinemas have moved from the periphery to the centre of the world cinema in a comparatively short space of time. Bringing together contributions from leading scholars in the field, this Handbook looks at the complex reasons for this remarkable journey. Combining a historical and thematic approach, the Handbook discusses how Indian cinemas need to be understood in their historical unfolding as well as their complex relationships to social, economic, cultural, political, ideological, aesthetic, technical and institutional discourses. The thematic section provides an up-to-date critical narrative on diverse topics such as audience, censorship, film distribution, film industry, diaspora, sexuality, film music and nationalism. The Handbook provides a comprehensive and cutting edge survey of Indian cinemas, discussing Popular, Parallel/New Wave and Regional cinemas as well as the spectacular rise of Bollywood. It is an invaluable resource for students and academics of South Asian Studies, Film Studies and Cultural Studies.

Routledge Handbook of Indian Cinemas

Rohit K. Dasgupta

"Globalization trends show that masculinity should be studied not just from North America or Europe but from every part of the world. Canvassing a broad array of aspects such as the construction of identity and the negotiation of power and sexuality, these new essays aim to show how masculinities are experienced, performed and embodied within India"--

Essays on Changing Perceptions

Masculinity and Its Challenges in India

This volume of new interdisciplinary essays provides insights into the emerging field of masculinities and the challenges it poses to the Indian male. Masculinities research has evolved considerably and demonstrates that men are not an homogenous group but are instead diverse—there are many “masculinities.” Manliness can no longer be studied from just a North American or European perspective but from those of every part of the world. Covering an array of topics such as the construction of identity and the negotiation of power and sexuality, these essays aim to show how masculinities are experienced and embodied within India.

K. Moti Gokulsing

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