Jens M Ller

Karen Weiland

Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews.

visual history of an airline

Lufthansa and graphic design

Jens Müller

Designing the posters for the annual Kieler Woche sailing regatta has developed into one of the most prestigious European design competitions since it started in 1948. Since 1959 only five designers or design practices have been invited to take part in the competition, so that participation as such represents a distinction and has proved a crucial milestone in many designers' careers. Winners and participants such as Ruedi Baur, Wim Crouwel, Willy Fleckhaus, Jan Lenica, Josef Muller-Brockmann and Odermatt+Tissi are outstanding European designers. The brief has remained unchanged for 60 years, and offers a unique survey of the development of European graphics.

Karen Weiland

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