Kathrin Fahlenbrach

Wie hat in der Geschichte die Adressierung menschlicher Sinne und Wahrnehmung die Ausbildung von Schriftmedien, Telefon, Rundfunk, Kino oder Computer und anderen Medien geprägt? Und wie greifen dabei neue Medien die Techniken vorheriger Medien auf? Das Lehrbuch führt in die Mediengeschichte körperlicher Adressierungstechniken und -strategien ein – von den Anfängen in Bild und Schrift bis zum Zeitalter von Massenmedien und digitalen Onlinemedien. Im Fokus stehen dabei Techniken sowie Ausdrucksformen und Konventionen der Mediengestaltung, deren Ziel es ist, menschliche Sinne und Erleben wirksam anzusprechen. Da der Blick auf historische Zusammenhänge von Medienwahrnehmung, Medienästhetik und Medientechnik medienwissenschaftliche Forschung und Lehre von Beginn an geprägt hat und bis heute prägt, eröffnet das Lehrbuch auch einführende Perspektiven in das Fach.

Eine Einführung in die Mediengeschichte

Medien, Geschichte und Wahrnehmung

In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.

Cognitive Approaches

Embodied Metaphors in Film, Television, and Video Games

Martin Klimke

Joachim Scharloth

Protest is a ubiquitous and richly varied social phenomenon, one that finds expression not only in modern social movements and political organizations but also in grassroots initiatives, individual action, and creative works. It constitutes a distinct cultural domain, one whose symbolic content is regularly deployed by media and advertisers, among other actors. Yet within social movement scholarship, such cultural considerations have been comparatively neglected. Protest Cultures: A Companion dramatically expands the analytical perspective on protest beyond its political and sociological aspects. It combines cutting-edge synthetic essays with concise, accessible case studies on a remarkable array of protest cultures, outlining key literature and future lines of inquiry.

A Companion

Protest Cultures

Rolf Werenskjold

Erling Sivertsen

In what ways have social movements attracted the attention of the mass media since the sixties? How have activists influenced public attention via visual symbols, images, and protest performances in that period? And how do mass media cover and frame specific protest issues? Drawing on contributions from media scholars, historians, and sociologists, this volume explores the dynamic interplay between social movements, activists, and mass media from the 1960s to the present. It introduces the most relevant theoretical approaches to such issues and offers a variety of case studies ranging from print media, film, and television to Internet and social media.

Kathrin Fahlenbrach

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