Larry D. Kelley

Kim Sheehan

"Advertising strategy : a 360 degree brand approach provides a comprehensive approach to all the factors in crafting a successful advertising strategy. Filled with current brand examples, the entire book is devoted to strategy, with an emphasis on 'how to do it' as opposed to 'what it is.'"--Back cover.

A 360 Degree Brand Approach

Advertising Strategy

Steve O'Leary

By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.

Kim Sheehan

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