Kim Walsh-Phillips

"Master the secrets of Instagram-savvy businesses and entrepreneurs and learn how to successfully share your story, brand, and products with more than 600 million of today's visual consumers. Social media direct marketing expert Kim Walsh Phillips gives you a step-by-step tutorial that takes you from setting up your account to implementing strategies designed to attract and retain your target audience. Packed with priceless insights, advice, and valuable resources, you'll learn how to leverage your account to create celebrity status, grow your followers with a 21-day blueprint, turn followers into customers, effectively launch products, and drive sales with Instagram ads. Plus, you'll learn how to effectively use Instagram stories and live videos to grow your follower base -- all without spending a fortune." -- Back cover.

Ultimate guide to Instagram for business

Dan S. Kennedy

Presents a guide for small business owners on successfully managing social media activity to convert traffic into sales, including tips on creating fans, turning passive content into an active conversion tool, and creating niche markets.

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

No B. S. Guide to Direct Response Social Media

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Kim Walsh-Phillips

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