L. Hunter Lovins

Paul Hawken

Amory Lovins

This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable.

Natural Capitalism

Amory B. Lovins

Ernst U. von Weizsäcker

Faktor vier. Doppelter Wohlstand - halbierter Verbrauch.

There are no more reespected voices in the environmental movement than these authors, true counselors on the direction of twenty-first-century business. With hundreds of thousands of books sold worldwide, they have set the agenda for rational, ecologically sound industrial development. In this inspiring book they define a superior & sustainable form of capitalism based on a system that radically raises the productivity of nature's dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, & restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating & self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs. This practical blueprint shows how making resources more productive will create the next industrial revolution

Anders Wijkman

John Fullerton

Stewart Wallis

Humanity is in a race with catastrophe and charting the course to a regenerative economy is the most important work facing the world. A Finer Future gathers the evidence and delivers the essential blueprint for an economy that works for people and the planet.

Creating an Economy in Service to Life

A Finer Future

Ernst Ulrich Weizs?cker

Since the industrial revolution progress has meant an increase in labour productivity. Factor Four describes a new form of progress, resource productivity, one which meets the overriding imperative for the future: sustainability. It shows how at least four times as much wealth can be extracted from the resources we use. As the authors put it, the book is about doing more with less, but this is not the same as doing less, doing worse or doing without.In 1972, the Club of Rome published Limits to Growth, which sent shock waves around the world by arguing that we were rapidly running out of essential resources. This Report to the Club of Rome offers a solution. It lies in using resources more efficiently, in ways which can already be achieved, not at a cost but at a profit. The book contains a wealth of examples of revolutionizing productivity, in the use of energy, from hypercars to low-energy beef; materials, from sub-surface drip irrigation to electronic books; and transport, from video conferencing to CyberTran, demonstrating how much more could be generated from much less, today.It explains how markets can be organized and taxes re-based to eliminate perverse incentives and reward efficiency, so wealth can grow while consumption does not. The benefits are enormous: profits will increase, pollution and waste will decrease and the quality of life will improve. Moreover, the benefits will be shared: progress will no longer depend on making ever fewer people more productive. Instead, more people and fewer resources can be employed. While for many developing countries the efficiency revolution may offer the only realistic chance of prosperity within a reasonable time span. The practical promise held out in this book is huge, but the authors show how it is up to each of us, as well as to businesses and governments, to take it.

Doubling Wealth, Halving Resource Use : the New Report to the Club of Rome

Factor Four

jak se rodí další průmyslová revoluce

Přírodní kapitalismus

L. Hunter

Points out how vulnerable America's energy system is to sabotage, technical failures, and natural disasters, and discusses the advantages of decentralization

Energy Strategy for National Security

Brittle Power

Boyd Cohen

Believe in climate change. Or don't. It doesn't matter. But you'd better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation, embracing efficiency, innovation, renewables, carbon markets, and new technologies is the smartest decision you can make. It's the most profitable, too. And, oh yes—you'll help save the planet. In Climate Capitalism, L. Hunter Lovins, coauthor of the bestselling Natural Capitalism, and the sustainability expert Boyd Cohen prove that the future of capitalism in a recession-riddled, carbon-constrained world will be built on innovations that cutting-edge leaders are bringing to the market today. These companies are creating jobs and driving innovation. Climate Capitalism delivers hundreds of indepth case studies of international corporations, small businesses, NGOs, and municipalities to prove that energy efficiency and renewable resources are already driving prosperity. While highlighting business opportunities across a range of sectors—including energy, construction, transportation, and agriculture technologies—Lovins and Cohen also show why the ex–CIA director Jim Woolsey drives a solar-powered plugin hybrid vehicle. His bumper sticker says it all: "Osama bin Laden hates my car." Corporate executives, entrepreneurs, environmentalists, and concerned citizens alike will find profitable ideas within these pages. In ten information-packed chapters, Climate Capitalism gives tangible examples of early adopters across the globe who see that the low-carbon economy leads to increased profits and economic growth. It offers a clear and concise road map to the new energy economy and a cooler planet.

Capitalism in the Age of Climate Change

Climate Capitalism

The first Industrial Revolution inaugurated 200 years of unparalleled material development for humankind. But the costs and the consequences are now everywhere evermore apparent: the living systems on which we depend are in retreat. Forests, topsoil, grasslands, wetlands, oceans, coral reefs, the atmosphere, aquifers, tundra and biodiversity are limiting factrs - the natural capital on which all economic activity depends. And they are all in decline. Add to that a doubling of the world's population and a halving of available per capita resources in the first 50 years of the 21st century and the inevitability of change is clear.This work offers forms of industry and commerce that can not only enhance enormously the wellbeing of the world's growing population, but will reverse the destruction and pollution of nature and restore the natural processes so vital to the future.The book introduces four central and interrelated strategies necessary to perpetuate abundance, avert scarcity and deliver a solid basis for social development. The first of these is: Radical Resource Productivity - getting two, four, or even ten times as much from the same quantities of materials and energy. A revolution in efficiency that provides the most immediate opportunities for businesses to grow and prosper.The second strategy is: Ecological Redesign - eliminating the very idea of waste by designing industrial systems on the model of ecological ones. Instead, for example, of digging merals out of the ground only to return them to landfill at the end of the product cycle, industrial processes will be designed to reuse materials constantly, in closed circles.The third strategy involves creating: A Service and Flow Economy - shifting from an economy of goods and purchases to one of service and flow, and redefining the relationship between producer and consumer. Affluence will no longer be measured by acquisition and quantity, but by the continuous receipt of quality, utility and performance.The final strategy is: Investing in Natural capital - reversing the worldwide ecosystem destruction to restore and expand the stocks of natural capital. If industrial systems are to supply an increasing flow of services in the future, the vital flow of services from living systems will have to be maintained or increased as well.

L. Hunter Lovins

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