Monique Reece

Lawrence J. Gitman

Carl McDaniel (Jr.)

Amit J. Shah

Linda Koffel

Bethann Talsma

James C. Hyatt

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Introduction to Business

Known for its time-honored, fully integrated learning system, the Eleventh Edition stays on the cutting edge with progressive new tools and fresh, thought-provoking content. Gitman's proven learning goal method artfully weaves together pedagogy with concepts and practice, providing students with a road map to guide them through the content. This revision brings new examples, new pedagogical features, and an increased emphasis on the ethical implications of financial decisions, adding currency and depth to the text's effective, consistent framework for learning. The new focus on ethics explores such provocative topics as trusting bond raters and ethical accounting practices.

Principles of Managerial Finance

Carl McDaniel

Amit Shah

Michael D. Joehnk

Randall Billingsley

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

PFIN 4

This text emphasizes how changing life situations impact an ever-evolving personal financial plan. Each chapter contains two or three types of boxes discussing issues not covered in text material, while revised critical thinking passages precede every section of each chapter.

Personal Financial Planning

Randy Billingsley

In the midst of today's shifting financial environment and fast-paced, changing lives, it's more important than ever before that your students gain a solid foundation in personal financial planning. Gitman/Joehnk/Billingsley's market-leading PERSONAL FINANCIAL PLANNING, 12E provides students with the tools, techniques, and understanding they need to define and achieve their financial goals. The book follows a life-cycle approach -- addressing financial plans, assets, credit, insurance, investment, and retirement -- as individuals and families progress through a lifetime. The latest updates throughout this edition reflect the most recent financial developments and research -- from new tax laws and the latest financial data to professional financial advice that considers the impact of the recent global financial crisis. This edition's inviting new design incorporates opening vignettes, cases, and numerous examples from life with an integrated learning system to ensure understanding. Step-by-step features teach students to use today's most critical financial tools and technology, including financial planning software. CFP practice questions provide valuable student practice. A complete support package, including CengageNOW online course management system, saves you time as you put the best in personal financial planning in your students' hands. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

George E. Pinches

Managerial Finance

Carl D. McDaniel

In response to extensive market feedback, Larry Gitman and Carl McDaniel are proud to offer The Best of The Future of Business. Developed directly from Gitman and McDaniel's larger, best-selling text, this new version will appeal to instructors wanting a streamlined text combined with a proven ancillary package. With a goal of helping students understand business trends, anticipate future business conditions, and prepare for successful careers, The Best of The Future of Business showcases the dramatic changes occurring in the business environment of today and tomorrow. Key principles are illustrated by hundreds of current examples, while the latest concepts and theories are covered in detail with numerous illustrations. Regardless of how you teach, The Best of The Future of Business offers an extensive system of teaching and learning resources designed to ease course preparation and drive student interactivity.

Lawrence J. Gitman

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