Leigh Gallagher

Created just eight years ago, Airbnb has become hugely disruptive in the long standing hotel business and in entire urban economies. Drawing upon extensive research and years of interviews with Brian Chesky, the youthful CEO of Airbnb, Leigh Gallagher will present a thorough and objective account of this unusual company, examining its meteoric and colorful rise, its nagging troubles, its popularity around the world, and the concerns regarding its growth and potential pitfalls. It s meant to appeal to both general business readers as well as anyone who has used or been tempted by Airbnb."

How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

The Airbnb Story

Wie drei Studenten die Reiseindustrie revolutionierten

Die Airbnb-Story

Esta é a notável história por trás da cúpula da criação e crescimento da Airbnb, a plataforma de hospedagem online que se tornou, em menos de uma década, o maior provedor de acomodações do mundo. Em primeiro lugar, apenas a estranha idéia dos cofundadores Brian Chesky, Joe Gebbia e Nathan Blecharczyk, a Airbnb interrompeu a indústria hoteleira de US $ 500 bilhões e sua avaliação de US $ 30 bilhões é agora maior do que a de Hilton e próxima da Marriott. A Airbnb é amada pelos milhões de membros em sua comunidade "anfitriã" e os viajantes que se abrigam todas as noites. No entanto, mesmo que a empresa tenha lançado um caminho tão inesperado, este é o primeiro livro dedicado exclusivamente ao fenômeno da Airbnb.

A história da Airbnb

In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world. Now valued at $30 billion, Airbnb is in the very top tier of Silicon Valley's 'unicorn' startups. Yet the company has not been without controversy - disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation - where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms - cultural zeitgeist, hotel disruptor, enemy to regulators - and the first in-depth character study of its leader Brian Chesky, the company's curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

Inside the Company Disrupting the World

A Fortune journalist examines why suburbs are transforming and losing their appeal in society-improving ways, citing such factors as shrinking birth and marriage rates, environment-driven preferences for smaller homes and a renaissance in urbanized housing that promotes healthier lifestyles.

Where the American Dream is Moving

The End of the Suburbs

Gordon Rennie

Patrick Goddard

He was one of the rebellious gladiator-slaves crucified by the Romans for being part of Spartacus's uprising, and in his dying moments he called out to the gods for vengeance. Something heard him, and brought him back from the dead in exchange for his soul. He is Aquila, and he is now the unstoppable instrument of Ammit the Devourer, who hungers for the souls of evil men – and Aquila will cross the Roman Empire, from Londinium to Jerusalem to Rome itself, to feed her until his debt has been paid! A stunning historical fantasy from writer Gordon Rennie (Rogue Trooper, Dept of Monsterology) and Leigh Gallagher (Judge Dredd).

Aquila

เรื่องราวของเด็กหนุ่มธรรมดาสามคนกับการสร้างธุรกิจหมื่นล้านที่เปลี่ยนวิธีเดินทางของผู้คนและเขย่าอุตสาหกรรมโรงแรมทั้งโลก หนังสือเล่มนี้นำเสนอเรื่องราวของ Airbnb ตั้งแต่ต้นที่ต้องล้มลุกคลุกคลานจนประสบความสำเร็จได้อย่างทุกวันนี้

the airbnb story ห้องว่างสร้างธุรกิจหมื่นล้าน

Comment trois jeunes ont disrupté un secteur, gagné des millions... et créé la polémique

Airbnb Story

“The government in the past created one American Dream at the expense of almost all others: the dream of a house, a lawn, a picket fence, two children, and a car. But there is no single American Dream anymore.” For nearly 70 years, the suburbs were as American as apple pie. As the middle class ballooned and single-family homes and cars became more affordable, we flocked to pre-fabricated communities in the suburbs, a place where open air and solitude offered a retreat from our dense, polluted cities. Before long, success became synonymous with a private home in a bedroom community complete with a yard, a two-car garage and a commute to the office, and subdivisions quickly blanketed our landscape. But in recent years things have started to change. An epic housing crisis revealed existing problems with this unique pattern of development, while the steady pull of long-simmering economic, societal and demographic forces has culminated in a Perfect Storm that has led to a profound shift in the way we desire to live. In The End of the Suburbs journalist Leigh Gallagher traces the rise and fall of American suburbia from the stately railroad suburbs that sprung up outside American cities in the 19th and early 20th centuries to current-day sprawling exurbs where residents spend as much as four hours each day commuting. Along the way she shows why suburbia was unsustainable from the start and explores the hundreds of new, alternative communities that are springing up around the country and promise to reshape our way of life for the better. Not all suburbs are going to vanish, of course, but Gallagher’s research and reporting show the trends are undeniable. Consider some of the forces at work: The nuclear family is no more: Our marriage and birth rates are steadily declining, while the single-person households are on the rise. Thus, the good schools and family-friendly lifestyle the suburbs promised are increasingly unnecessary. We want out of our cars: As the price of oil continues to rise, the hours long commutes forced on us by sprawl have become unaffordable for many. Meanwhile, today’s younger generation has expressed a perplexing indifference toward cars and driving. Both shifts have fueled demand for denser, pedestrian-friendly communities. Cities are booming. Once abandoned by the wealthy, cities are experiencing a renaissance, especially among younger generations and families with young children. At the same time, suburbs across the country have had to confront never-before-seen rates of poverty and crime. Blending powerful data with vivid on the ground reporting, Gallagher introduces us to a fascinating cast of characters, including the charismatic leader of the anti-sprawl movement; a mild-mannered Minnesotan who quit his job to convince the world that the suburbs are a financial Ponzi scheme; and the disaffected residents of suburbia, like the teacher whose punishing commute entailed leaving home at 4 a.m. and sleeping under her desk in her classroom. Along the way, she explains why understanding the shifts taking place is imperative to any discussion about the future of our housing landscape and of our society itself—and why that future will bring us stronger, healthier, happier and more diverse communities for everyone.

Where the American Dream Is Moving

Le phénomène Airbnb ne date pas d'aujourd'hui, et pourtant c’est la première fois qu’un ouvrage y est consacré. Comment trois jeunes américains, Brian Chesky, Joe Gebbia et Nathan Blecharczyk, inexpérimentés en affaires et sans argent, ont-ils réussi à développer un produit si agile et un business model si solide? Comment en moins de dix ans leur plateforme confidentielle est-elle devenue le plus grand site d’hébergement du monde dont la valeur est aujourd’hui estimée à 25 milliards de dollars? Dans un style dynamique et efficace, entre interview et récit initiatique, ponctué d’anecdotes farfelues sur les débuts et l'ascension des cofondateurs, le livre interroge surtout le parcours des trois génies, de leur idée bancale au succès d’une stratégie bien ficelée, en passant par les doutes, les échecs face aux investisseurs et les ruses pour gagner du terrain (growth hacking, développement de marchés complémentaires, réflexion sur le produit, l'interface, l’expérience client...) La journaliste explore aussi la part sombre et controversée de la start-up et enquête sur l'avenir: élargir le marché est-il stratégique pour une entreprise comme Airbnb ?

Comment trois jeunes ont disrupté un secteur... et créé la polémiq

Cómo tres chicos comunes trastornaron una industria, ganaron miles de millones y crearon gran controversia. El único libro sobre la creación y crecimiento de la plataforma de hospedaje más grande del mundo. Airbnb comenzó como una loca idea de sus cofundadores, Brian Chesky, Joe Gebbia y Nathan Blecharczyk; hoy en día ha irrumpido la industria hotelera de 500 mil millones de dólares, y su valuación de 30 mil millones de dólares es mayor que la del Hilton y cercana a la del Marriott. Leigh Gallagher, editora de Fortune, explora el éxito de Airbnb junto con el lado más polémico de su historia: los reguladores quieren frenar su rápida expansión, los líderes de la industria hotelera luchan contra la ruptura que les causó, y tanto los residentes como los clientes enfrentan las consecuencias involuntarias de la apertura de viviendas privadas para el consumo público. Éste es el primer estudio a profundidad de los tres cofundadores mientras dirigen la compañía hacia un territorio nuevo y desconocido que va más allá de un simple alojamiento. Para cualquier persona que haya pensado en alquilar su casa en Airbnb para ganar dinero extra o que haya tenido la tentación de viajar y permanecer en una residencia de Airbnb, o que incluso tenga una idea disruptiva propia, este libro es una lectura obligada. "Una apasionante historia de audaz espíritu emprendedor e irrupción de la gran industria, La historia de Airbnb es un cuento para nuestros tiempos." Charles Duhigg, autor de los bestsellers Más rápido, más agudo y mejor y El poder del hábito

Leigh Gallagher

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