Łukasz Puślecki

Rafał Śliwiński

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.

The Impact of Trends in Business and the Consumer World

Competition, Strategy, and Innovation

Piotr Trąpczyński

Mirosław Jarosiński

This book presents peer-reviewed, state-of-the-art conceptual and empirical papers devoted to changes in the international competitive position of the Central and Eastern European (CEE) region, its countries and businesses. While the unprecedented scale of transformation in the CEE region has provided a distinct research setting for international business and economics scholars for more than two decades, there have also been recent discussions about the extent to which the region continues to have a unique business environment. The region's economies have reached different levels of market development and modern business practice adoption, with some of them now frequently classified as advanced economies. Consequently, the same level of heterogeneity among CEE countries can also be observed at the sector and business level. The contributions in this book highlight possible sources of competitive advantage for CEE countries and firms, in light of recent intensive debates about the danger of the middle-income trap and the potential solutions to it.

Łukasz Puślecki

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