Manuel Puppis

Natascha Just

Provides insights into theories, methods and fresh subjects in communication policy research. This title includes articles from academics with international experience and provides an understanding of future trends in communication policy research

New Theories, Methods and Subjects

Trends in Communication Policy Research

With contributions from leading international experts from within both the communications industry and academia, Trends in Communication Policy Research comprises the very latest developments in the theories, methods and practical applications of this dynamic field. Topical and politically relevant, this authoritative volume will prove an invaluable reference for students and scholars seeking to understand communication policy issues.

Hilde van den Bulck

Seamus Simpson

Media policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume’s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume’s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.

Assessing the Past, Setting Agendas for the Future

European Media Policy for the Twenty-First Century

Tarik Jusić

Laia Castro Herrero

Davor Marko

The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and deliberated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions.

Manuel Puppis

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