Oded Koenigsberg

Marco Bertini

"An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--

How Smart Companies Stop Selling Products and Start Delivering Value

The Ends Game

Alberto Del Bimbo

Hugo Jair Escalante

Rita Cucchiara

Giovanni Maria Farinella

Stan Sclaroff

Tao Mei

Roberto Vezzani

This 8-volumes set constitutes the refereed of the 25th International Conference on Pattern Recognition Workshops, ICPR 2020, held virtually in Milan, Italy and rescheduled to January 10 - 11, 2021 due to Covid-19 pandemic. The 416 full papers presented in these 8 volumes were carefully reviewed and selected from about 700 submissions. The 46 workshops cover a wide range of areas including machine learning, pattern analysis, healthcare, human behavior, environment, surveillance, forensics and biometrics, robotics and egovision, cultural heritage and document analysis, retrieval, and women at ICPR2020.

Virtual Event, January 10–15, 2021, Proceedings, Part VI

Pattern Recognition. ICPR International Workshops and Challenges

Virtual Event, January 10–15, 2021, Proceedings, Part V

Virtual Event, January 10–15, 2021, Proceedings, Part III

Virtual Event, January 10–15, 2021, Proceedings, Part II

How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and services. Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (products and services), they adopt innovative revenue models to pursue the "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

Marco Bertini

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