Mark Hughes

A guide to effective word-of-mouth marketing presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. 40,000 first printing.

Get People to Talk about Your Stuff

Buzzmarketing

A definitive and intriguing biography of Max Verstappen, Formula 1's superstar, Lewis Hamilton's great rival and the winner of the 2021 and 2022 World Drivers' Championships. No Hollywood scriptwriter could possibly have envisioned the breathless, adrenaline-pumping climax to the 2021 Formula 1 season. On the very last lap of the final race of an unbelievably arduous and controversial season, Red Bull's Max Verstappen nervelessly overtook the seven-time World Champion Lewis Hamilton of Mercedes to clinch the first place that thrust the young prodigy to the narrowest of victories and to his first World Drivers' title. He followed up by taking the 2022 title as well. Verstappen may only be 25 years of age, but the Dutch motorsport sensation has an incredible record in F1. This young man has already left an indelible mark on the sport. The son of F1 driver Jos, Verstappen junior quickly stepped out of his father's shadow: his youthful charisma, ferocious speed, fearless driving style and refusal to back down mark him out as a true champion. And the phenomenal success of Netflix's Drive to Survive documentary series has elevated his worldwide popularity still further. Widely respected motorsport writer and F1 insider Mark Hughes is perfectly placed to write the most authoritative narrative on Verstappen's incredible rise through the ranks to F1 glory. Hughes' immaculate credentials and first-rate access enable him to generate fresh and fascinating insights, and to paint a fully-rounded and richly-textured portrait of one of the most exciting young sportsmen on the planet.

The Ultimate Biography of Max Verstappen

Unstoppable

the full story

Lewis Hamilton

The Complete Book of Formula One is a year-by-year account of the cars, drivers, and races of Formula One from 1950 to the present. Includes full-color and historic black and white photos, thorough race data, and a fun and easy-to-read design.

The Complete Book of Formula One

A definitive and intriguing biography of Max Verstappen, Formula 1's hottest new superstar, Lewis Hamilton's great rival, the winner of the 2021 World Drivers' Championship, and champion-in-waiting in 2022. No Hollywood scriptwriter could possibly have envisioned the breathless, adrenaline-pumping climax to the 2021 Formula 1 season. On the very last lap of the final race of an unbelievably arduous and controversial season, Red Bull's Max Verstappen nervelessly overtook the seven-time World Champion Lewis Hamilton of Mercedes to clinch the first place that thrust the young prodigy to the narrowest of victories and to his first World Drivers' title. It surely won't be his last. Verstappen may only be 25 years of age, but the Dutch motorsport sensation has now completed his seventh season in the high-octane world of F1: 157 race starts, 73 podium finishes and 31 Grand Prix victories barely tell the story - this young man has already left an indelible mark on the sport. The son of F1 driver Jos, Verstappen junior quickly stepped out of his father's shadow: his youthful charisma, ferocious speed, fearless driving style and refusal to back down mark him out as a true champion. And the phenomenal success of Netflix's Drive to Survive documentary series has elevated his worldwide popularity still further. Widely respected motorsport writer and F1 insider Mark Hughes is perfectly placed to write the most authoritative narrative on Verstappen's incredible rise through the ranks to F1 glory. Hughes' immaculate credentials and first-rate access enable him to generate fresh and fascinating insights, and to paint a fully-rounded and richly-textured portrait of one of the most exciting young sportsmen on the planet.

The Definitive Biography

Max Verstappen: a New Era

Ferdinand Frog is in love with Felicity Fogmore-Frog, but his way to Felicity's heart is blocked by the evil snake, Samuel, who is determined to take Felicity for his own. You will be mesmerised by the amazing story of how Ferdinand and his friend, Wrinkleskin Rat, embark on a magical quest, overcoming many obstacles in order to meet with the wise and all-loving Osmiroid Owl, who opens Ferdinand's mind and spirit to show him how a kindly and peace-loving frog can overcome the evil power and strength of Samuel, the slippery snake, and win Felicity's heart forever.

The Tale of Ferdinand Frog

John Sutherland

Manjit Kumar

Jim Baggott

Patricia Fara

Cordelia Fine

Greg Grandin

Stephen Fender

John Waller

Michael Steen

James Hannam

Tommy Byrne

Maryanne Woolf

Icon Books is an independent British publisher which publishes popular and engaging non-fiction for adults. We’re proud to be part of the Independent Alliance in the UK, publishing companies who share a common vision of editorial excellence and original, diverse publishing. This ebook sampler – available free on Kindle, in EPUB and as a PDF download from our website – covers subjects from popular science to sports biography to philosophy. The sampler includes extracts from: Atomic by Jim Baggott; Crashed & Byrned by Tommy Byrne; Fordlandia by Greg Grandin; God’s Philosophers by James Hannam; The Lives and Times of the Great Composers by Michael Steen; Love, Sex, Death and Words by John Sutherland and Stephen Fender; A Mind of Its Own by Cordelia Fine; Proust and the Squid by Maryanne Woolf; Quantum by Manjit Kumar; Sex, Botany and Empire by Patricia Fara; The Real Oliver Twist and A Time to Dance, A Time to Die by John Waller. From Proust and the Squid, a fascinating exploration of the science of the reading brain – ‘We were never born to read,’ begins Maryanne Wolf – to Greg Grandin’s Fordlandia, the riveting story of the American town Henry Ford tried to build in the Brazilian Amazon and Manjit Kumar’s BBC Samuel Johnson prizewinning Quantum, these books represent the best of over 20 years of non‐fiction publishing from Icon Books.

FREE Icon Books eBook Sampler

Tells the full story of the Lotus Elan, with the co-operation of the company. The book contains revelations from the boardroom on political pressure during possible take-overs and the founder's involvement in the De Lorean affair. The book also includes a foreword by the chairman of Lotus.

Lotus Elan

This is the thrilling, warts-engine-oil-and-all autobiography of the only racing driver Ayrton Senna ever feared - the 200mph flawed genius of Tommy Byrne.It tells the surreal tale of a poverty-stricken Dundalk kid's rise to become the only racing driver the great Ayrton Senna ever feared - and how it all went wrong from there. For a brief moment Tommy Byrne was arguably the world's greatest driver, the motor racing equivalent of George Best and Muhammad Ali rolled into one - A racer, a thief, a raconteur.This is the story of his improbable escape, his rapid rise and his spectacular and bizarre fall from grace. Peppered with dark humour and a cast of ridiculous characters, it is the antithesis of a fairytale - and it's all true. Hold on tight, the tale of Tommy Byrne is quite a ride - from fending for himself as the runt of a big Catholic litter in the '60s, running the gauntlet of the sectarian violence in the '70s, troubling Ayrton Senna and making it to F1 in the '80s, resorting to drugs in the aftermath and driving for a deluded billionaire madman and then gun-toting Mexicans in the '90s. It's raw, passionate, and - with Byrne's ability to tell it like it is - not for the faint-hearted.

The Greatest Racing Driver You Never Saw

Crashed and Byrned

Jonathan Noble

Get to know what Formula One racing is all about This book delves into the strategy, technology, and spiritneeded to win a Formula One race. Every angle of a race weekend iscovered in detail, from scrutineering to pitstops to podium.You’ll also read about the rivalries and politics that haveturned the sport into a global televised drama. Illustrated withblack and white photographs, Formula One Racing For Dummies willserve the die-hard spectator or armchair fan alike. Discover how to: Identify race strategies Understand the role of each team member Master the latest rules and regulations Appreciate a Formula One car’s cutting-edge design Enjoy Formula One from the stands and on TV The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humour and fun

Formula One Racing For Dummies

Danielle Turney

This lively and engaging book is an adaptation of the bestselling introductory social work book available in Australia. This edition has been thoroughly revised to reflect wider changes that have characterized social work training and practice in recent years. It offers readers an essential grounding in the knowledge, values, and skills needed for successful completion of their degree.

Social Work and Social Care Practice

Understanding both leadership and change have been recurrent and popular themes within the business, management and organization studies literature. However, our understanding of leadership and organizational change in combination is far more limited. The Leadership of Organizational Change offers a critical review of the evolution of leadership and organizational change for the past thirty-five years, taking stock of what we know, identifying what we do not know, and establishing how the study of the leadership of change should advance. In the late seventies and early eighties, as interest in managing and leading change was fuelled by the competitive threat of Asia in general and Japan in particular as perceived by western businesses and governments, Burns (1978) writing in his landmark book Leadership at this time, referred to an intellectual crisis: "The crisis of leadership today is the mediocrity or irresponsibility of so many of the men and women in power, but leadership rarely rises to the full need for it. The fundamental crisis underlying mediocrity is intellectual. If we know all too much about our leaders, we know far too little about leadership." While the study of managing change has benefitted from sustained critical scrutiny, particularly in the last decade, it is believed that this is to have been at the expense of critical scrutiny of leading change. The Leadership of Organizational Change critically reviews how the study of leading change has advanced since 1978 and the crisis of intellectual mediocrity.

The Leadership of Organizational Change

Organizational change impacts upon all organizations regardless of size and sector. In this unique organizational change textbook, important ongoing debates about managing change and leading change are combined, giving a broader perspective that encourages readers to engage with both management and leadership. In combination, management and leadership insights inform how organizations are changing and how we can make a positive difference in such processes of change. Managing and Leading Organizational Change speaks both to the applied and practical aspects of organizational change, as well as questioning the research and evidence base of organizational change practices. Chapters begin with real-world insights, followed by coverage of the major theories. The ongoing nature of these debates is signposted through the inclusion of questioning sections with research case studies showcased. This textbook will be particularly beneficial for final year undergraduates and postgraduates studying organizational change, strategic change, change management and change leadership modules.

Managing and Leading Organizational Change

Karen Heycox

'Essential reading for practitioners, educators and researchers within the general field of social work with older people.' - From the foreword by Mark Lymbery, Associate Professor of Social Work, University of Nottingham The reality of our ageing population means all social workers need to be confident in working with older people. Social workers are engaged in ongoing practice with older people in a variety of contexts, from hospitals, aged care assessment teams and mental health services to employment services, housing services and rehabilitation services. Older People, Ageing and Social Work draws on theoretical, research, policy and practice knowledge to inform contemporary practice with older people. Hughes and Heycox demonstrate that high level professional skills are required in this area as well as detailed knowledge of the issues affecting older people's lives. They argue that practitioners need to take into account the social and emotional needs of the older people they work with, as well as the practical and administrative aspects of their roles. They emphasise understanding the diversity of the older population and enabling older people to make the most of their strengths and capacities.

Knowledge for practice

Older People, Ageing and Social Work

Michael Wearing

What role does social work play in human service organisations? How do social workers experience and initiate organisational change? How can they engage and negotiate with managers and other professionals? How does a social worker deal with ethical and interpersonal conflicts within organisations? Organisations and Management in Social Work grounds these complex questions in a comprehensive and accessible overview of the organisational context of social work practice. The book demonstrates how effective service delivery is dependent on organisational and managerial activities and procedures, and emphasises the importance of critiquing existing organisational structures. This invaluable book: " critically examines organisational theory, managerial techniques and organisational structures " develops strategies for ethical and reflective organisational practice " promotes an understanding of how to plan and manage change in learning organisations " helps readers understand the nature of social work professionalism, including partnership and teamwork, and the inherent tensions in human service organisations " discusses important themes such as leadership, supervision, risk, decision making, and accountability " explores the potential for increasing service user and worker participation in organisations " includes extended practice examples and reflective questions. Organisations and Management in Social Work will be essential reading for social work students and professionals who wish to better understand the organisational context in which they work. Dr Mark Hughes is a Lecturer and Dr Michael Wearing is a Senior Lecturer in Social Work in the School of Social Sciences and International Studies at the University of New South Wales.

Organisations and Management in Social Work

Peter Fitton

Barcelona, Bayern and Back: The Autobiography of Mark Hughes

Sparky

An Annotated Checklist of Southeast Asian Begonia

How do you skin a live dragon? The notes had a simple plan. Good. The scale was as expected. Vast. The list of ingredients needed? Bizarre. Malik, the Dragonkeeper, had mastered the math, solved his supply problems and ignored the doubters. Now, after five years of planning, the day before the most dangerous job he would ever do in his life, the most important item he needed was still missing.

The Last Dragonkeeper

Vol. 2 lists the names of over 10,500 Confederate soldiers that died during the Civil War. Some veterans are included. Also over one hundred Union soldiers that were buried along with the Confederates. The deaths of these Union soldiers were not included in the United States Quartermaster's 27-volume Roll of Honor series. The majority of these Federal soldier's remains were never moved to a national cemetery. Also included are the names of servants, Slaves, and even one African-American Confederate buried in these cemeteries.

Mark Hughes

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