Marta Massi

Alessandra Ricci

Marek Prokůpek

Maria Carmela Ostillio

This book explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced, and managed. Spanning areas such as publishing, heritage, music, performance, and design, the book offers the first comprehensive, interdisciplinary examination of AI’s impact across these diverse sectors as technologies become increasingly embedded in both creative and operational processes.

Opportunities, Challenges, and Transformations

Artificial Intelligence in the Cultural and Creative Sectors

Yi Lin

Marilena Vecco

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.

Production, Consumption and Entrepreneurship in the Digital and Sharing Economy

Digital Transformation in the Cultural and Creative Industries

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

The Relevance of Authenticity to Contemporary Consumer Culture

From Art to Marketing

Marta Massi

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