Marty Neumeier

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

The Brand Gap

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.

The Number-one Strategy of High-performance Brands : a Whiteboard Overview

This is the third branding book from Marty Neumeier, bestselling author of ZAG and The Brand Gap. In The Designful Company, Marty explores design and explains how to use design to transform a business, a brand, and the way a company operates. If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures, invent exciting products, build bridges to customers, and crack wicked problems, and more. As Marty argues, 'if you wanna innovate, you gotta design.' The discipline of design has been waiting patiently in the wings for nearly a century, relegated to supporting roles and stand-in parts. Until now, companies have used design as a beauty station for identities and communications, or as the last stop in a product launch. Never has it been used for its potential to create rule-bending innovation across the board. Meanwhile, the public is developing a healthy appetite for all things design. The Designful Company will show business leaders how to apply design thinking to every phase of their enterprise.

How to Build a Culture of Nonstop Innovation : a Whiteboard Overview

The Designful Company

In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift--a shuddering gear-change from the familiar Industrial Age to the unfamiliar "Robotic Age," an era of increasing man-machine collaboration. This change is creating the "Robot Curve," an accelerating waterfall of obsolescence and opportunity that is currently reshuffling the fortunes of workers, companies, and national economies. It demonstrates how the cost and value of a unit of work go down as it moves from creative to skilled to rote, and, finally, to robotic. While the Robot Curve is dangerous to those with brittle or limited skills, it offers unlimited potential to those with metaskills--master skills that enable other skills. Neumeier believes that the metaskills we need in a post-industrial economy are feeling (intuition and empathy), seeing (systems thinking), dreaming (applied imagination), making (design), and learning (autodidactics). These are not the skills we were taught in school. Yet they're the skills we'll need to harness the curve. In explaining each of the metaskills, he offers encouragement and concrete advice for mastering their intricacies. At the end of the book he lays out seven changes that education can make to foster these important talents. This is a rich, exciting book for forward-thinking educators, entrepreneurs, designers, artists, scientists, and future leaders in every field. It comes illustrated with clear diagrams and a 16-page color photo essay. Those who enjoy this book may be interested in its slimmer companion, The 46 Rules of Genius, also by Marty Neumeier. Things you'll learn in Metaskills: - How to stay ahead of the "robot curve" - How to account for "latency" in your predictions - The 9 most common traps of systems behavior - How to distinguish among 4 types of originality - The 3 key steps in generating innovative solutions - 6 ways to think like Steve Jobs - How to recognize the 3 essential qualities of beauty - 24 aesthetic tools you can apply to any kind of work - 10 strategies to trigger breakthrough ideas - Why every team needs an X-shaped person - How to overcome the 5 forces arrayed against simplicity - 6 tests for measuring the freshness of a concept - How to deploy the 5 principles of "uncluding" - The 10 tests for measuring great work - How to sell an innovative concept to an organization - 12 principles for constructing a theory of learning - How to choose a personal mission for the real world - The 4 levels of professional achievement - 7 steps for revolutionizing education From the back cover "Help! A robot ate my job!" If you haven't heard this complaint yet, you will. Today's widespread unemployment is not a jobs crisis. It's a talent crisis. Technology is taking every job that doesn't need a high degree of creativity, humanity, or leadership. The solution? Stay on top of the Robot Curve--a constant waterfall of obsolescence and opportunity fed by competition and innovation. Neumeier presents five metaskills--feeling, seeing, dreaming, making, and learning--that will accelerate your success in the Robotic Age.

Five Talents for the Robotic Age

Metaskills

Shares forty-six tips for achieving creative brilliance in any professional field, discussing how to innovate, work, learn, and matter.

An Innovator's Guide to Creativity

The 46 Rules of Genius

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

The Brand Gap, Revised Edition

Lessons from a Stone Farmhouse

Beginning French

The Dictionary of Brand

Innovation Toolkit

Five Talents for the Future of Work

Metaskills (deluxe Softcover Version)

Eileen McKenna

IN 2006, MARTY AND EILEEN purchased an old stone house in the Dordogne département, a beautiful area between Bordeaux and Provence in the Aquitaine region of France. It was a dream come true. In France they could get a welcome respite from their demanding life in Silicon Valley. They could slowly settle into a real community, absorbing the language and the ways of the locals. In the summer they could meet up with their daughter Sara, a chef, in the very country that invented the word cuisine. On hot days they could swim in the pool, on cold days sit by a warming fire in the salon. So they did it. They bought a 400-year-old farmhouse from an ad on the Internet. What followed was different sort of dream. A freak accident destroyed the interior of the house before they could move in. An ancient wisteria threatened to uproot the kitchen floor. The wildlife continually tried to move in with them, and the pool became a watery hole that swallowed up euros. They managed to salvage their sanity by adopting a simple, time-tested mantra: "Have a setback, have a drink." Soon they were buying rosé by the case.

Innovation Toolkit ; The Designful Company ; Innovation Workshop

. MARTY NEUMEIER'S INNOVATION WORKSHOP In this video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books- THE BRAND GAP , ZAG , and THE DESIGNFUL COMPANY -to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand" - How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: Online video with 45 minutes of content and exercises--enough activities for a one-day workshop! Printable exercise sheets Supplementary content. iPod version of video Run time: 47 minutes.

Brand Strategy + Design Thinking

Marty Neumeier's Innovation Workshop

Byron Glaser

The letters of the alphabet appear as parts of pictures representing sample words, such as a drip formed by a D coming out of a faucet and a vampire with two V's for fangs.

Action Alphabet

Zag : the Number-one Strategy of High-performance Brands : a Whiteboard Overview

The Brand Gap: O Abismo da Marca

Um tema de vanguarda abordado por um especialista. Marty Neumeier mostra aos envolvidos com a concepção e o desenvolvimento de uma marca como superar a distância que separa a estratégia e a criatividade, melhorando a forma como a empresa se comunica com o mercado.

Marty Neumeier

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