Greg Jarboe

Matt Bailey

Michael Stebbins

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

OMCP's Official Guide to OMCA Certification

Digital Marketing Fundamentals

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

An Hour a Day

Internet Marketing

Summary CoreOS in Action is a clear tutorial for deploying container-based systems on CoreOS Container Linux. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Traditional Linux server distributions include every component required for anything you might be hosting, most of which you don't need if you've containerized your apps and services. CoreOS Container Linux is a bare-bones distro with only the essential bits needed to run containers like Docker. Container Linux is a fast, secure base layer for any container-centric distributed application, including microservices. And say goodbye to patch scheduling; when Container Linux needs an update, you just hot-swap the whole OS. About the Book CoreOS in Action is a clear tutorial for deploying container-based systems on CoreOS Container Linux. Inside, you'll follow along with examples that teach you to set up CoreOS on both private and cloud systems, and to practice common sense monitoring and upgrade techniques with real code. You'll also explore important container-aware application designs, including microservices, web, and Big Data examples with real-world use cases to put your learning into perspective. Summary Handling scaling and failures gracefully Container-driven application designs Cloud, on-premises, and hybrid deployment Smart logging and backup practices About the Reader Written for readers familiar with Linux and the basics of Docker. About the Author Matt Bailey is currently a technical lead at ZeniMax. He has worked in higher education and with scientific computing, medical, and networking technology companies, as well as a few startups. You can find him online via https://mdb.io. Table of Contents PART 1 - GETTING TO KNOW COREOS Introduction to the CoreOS family Getting started on your workstation Expecting failure: fault tolerance in CoreOS PART 2 - APPLICATION ARCHITECTURE CoreOS in production Application architecture and workflow Web stack application example Big Data stack PART 3 - COREOS IN PRODUCTION CoreOS on AWS Bringing it together: deployment System administration

Matt Bailey

Books

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