Matthew G. Stanard

Belgium was a small, neutral country without a colonial tradition when King Leopold II ceded the Congo, his personal property, to the state in 1908. For the next half century Belgium not only ruled an African empire but also, through widespread, enduring, and eagerly embraced propaganda, produced an imperialist-minded citizenry. Selling the Congo is a study of European pro-empire propaganda in Belgium, with particular emphasis on the period 1908–60. Matthew G. Stanard questions the nature of Belgian imperialism in the Congo and considers the Belgian case in light of literature on the French, British, and other European overseas empires. Comparing Belgium to other imperial powers, the book finds that pro-empire propaganda was a basic part of European overseas expansion and administration during the modern period. Arguing against the long-held belief that Belgians were merely “reluctant imperialists,” Stanard demonstrates that in fact many Belgians readily embraced imperialistic propaganda. Selling the Congo contributes to our understanding of the effectiveness of twentieth-century propaganda by revealing its successes and failures in the Belgian case. Many readers familiar with more-popular histories of Belgian imperialism will find in this book a deeper examination of European involvement in central Africa during the colonial era.

A History of European Pro-Empire Propaganda and the Making of Belgian Imperialism

Selling the Congo

Berny Sèbe

Decolonising Europe? Popular Responses to the End of Empire offers a new paradigm to understand decolonisation in Europe by showing how it was fundamentally a fluid process of fluxes and refluxes involving not only transfers of populations, ideas, and sociocultural practices across continents but also complex intra-European dynamics at a time of political convergence following the Treaty of Rome. Decolonisation was neither a process of sudden, rapid changes to European cultures nor one of cultural inertia, but a development marked by fluidity, movement, and dynamism. Rather than being a static process where Europe’s (former) metropoles and their peoples ‘at home’ reacted to the end of empire ‘out there’, decolonisation translated into new realities for Europe’s cultures, societies, and politics as flows, ebbs, fluxes, and cultural refluxes reshaped both former colonies and former metropoles. The volume’s contributors set out a carefully crafted panorama of decolonisation’s sequels in European popular culture by means of in-depth studies of specific cases and media, analysing the interwoven meaning, momentum, memory, material culture, and migration patterns of the end of empire across eight major European countries. The revised meaning of ‘decolonisation’ that emerges will challenge scholars in several fields, and the panorama of new research in the book charts paths for new investigations. The question mark in the title asks not only how European cultures experienced the ‘end of empire’ but also the extent to which this is still a work in progress.

Matthew G. Stanard

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